本书以提升旅游管理类专业学生的英语应用能力为教学目标,全书共12单元,各单元内容设计循序渐进,从旅游场景的英语听力、口语活动导入开始,到旅游专业知识的阅读、翻译及写作任务完成,涵盖旅游与旅游业、旅游系统、游客旅游动机、旅游产品、旅游目的地、节事与会议、旅游接待业、旅游中介、旅游交通、旅游市场、旅游规划以及旅游可持续发展相关内容。各单元由听力练习、口语练习、文章阅读、词汇注释、选择题、讨论题、英汉互译练习以及实务英语写作练习构成。本书为新形态一体化教材,配套资源丰富,含大量的二维码资源内容,除供教学使用的课程课件之外,还包括听力脚本音频、口语范例音频、课文词汇内容、翻译参考答案、写作范文、参考文献,是系统性较强且专业知识与语言技能训练融合的专业英语教材。
本书可作为高校旅游管理类专业的基础课程教材,也可作为英语专业学生的选修课程教材,还可供旅游及相关领域的教师、研究人员或其他从业者参考使用。
- 前辅文
- Unit 1 Travel and Tourism
- Listening
- Speaking
- Reading
- Text: An Introduction to Travel and Tourism
- Translation
- Writing
- Unit 2 Tourism System
- Listening
- Speaking
- Reading
- Text: Tourism as a System
- Translation
- Writing
- Unit 3 Tourist Motivation
- Listening
- Speaking
- Reading
- Text: Tourists and Their Motivations to Travel
- Translation
- Writing
- Unit 4 Tourism Product
- Listening
- Speaking
- Reading
- Text: Perception and Development of Tourism Products
- Translation
- Writing
- Unit 5 Tourist Destinations
- Listening
- Speaking
- Reading
- Text: The Basic Classif ication of Tourist Destinations
- Translation
- Writing
- Unit 6 MICE Introduction
- Listening
- Speaking
- Reading
- Text: The MICE Industry of China
- Translation
- Writing
- Unit 7 Hospitality Management
- Listening
- Speaking
- Reading
- Text: The Revenue Centers of the Hotel
- Translation
- Writing
- Unit 8 Travel Intermediaries
- Listening
- Speaking
- Reading
- Text: The Evolution and Trend of Travel Intermediaries
- Translation
- Writing
- Unit 9 Tourism Transportation
- Listening
- Speaking
- Reading
- Text: Introduction to Tourism Transportation
- Translation
- Writing
- Unit 10 Tourism Marketing
- Listening
- Speaking
- Reading
- Text: Introduction to Tourism Marketing
- Translation
- Writing
- Unit 11 Tourism Planning
- Listening
- Speaking
- Reading
- Text: Introduction to Tourism Planning and Development
- Translation
- Writing
- Unit 12 Sustainable Development of Tourism
- Listening
- Speaking
- Reading
- Text: Introduction to Sustainable Tourism
- Translation
- Writing