旅游商务英语是高校旅游管理类专业英语课程，也是继本科阶段大学英语基础课程后的专业英语课程。
本书以培养应用型创新人才为目标，围绕相关旅游商务活动编写。除传统的酒店管理、旅游餐饮等主题外，还涵盖国际会议与展会、医疗旅游、旅游交通、旅游需求、旅游营销、客户满意度、旅游碳排放和旅游数字技术等主题。本书从真实的旅游商务英语资料中选材，参考和吸收旅游商务活动中有代表性的内容与案例。此外，还有丰富的配套资源，提供听力和口语部分的录音、单元习题参考答案、课程课件等内容。
本书可作为高等学校旅游管理类专业英语课程教学材料和旅游企业员工专业培训的参考资料，也可供旅游行政管理部门人员和旅游国际商务工作人员参考使用。
- 目录
- 前辅文
- Unit 1 Exhibition Services
- Listening Planning a Trade Show
- Speaking Calling a New Customer to Attend the Exhibition
- Reading
- Text A Types of Meetings, Conventions and Expositions
- Text B Meeting Planning
- Unit 2 Food and Tourism
- Listening American Cuisine
- Speaking Healthy Food
- Reading
- Text A “Slow Food” Association
- Text B Wine Culture in Rural Areas
- Unit 3 Medical Tourism Destinations
- Listening Knowing a Tour Guide
- Speaking Types of Tourism
- Reading
- Text A Macau: A Destination for Medical Tourism
- Text B Macau’s Medical Tourism Competitors
- Unit 4 Tourism Transportation
- Listening Rail Travel
- Speaking Making Travel Preparations
- Reading
- Text A Tourism Transport, Technology and Carbon Dioxide Emissions
- Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism
- Unit 5 Tourism Demands
- Listening Customer Expectations
- Speaking Why People Travel
- Reading
- Text A Customer Needs, Wants and Demands
- Text B Forecasting Tourism Demand Using Consumer Expectations
- Unit 6 Tourism and Hospitality Management
- Listening Hospitality Embracing Green
- Speaking Sense of Service
- Reading
- Text A Trends for Hospitality Industry
- Text B Franchising in China’s Hotel Industry
- Unit 7 Tourism Marketing
- Listening Marketing’s Future
- Speaking Discussing the Itinerary
- Reading
- Text A Future Research Directions in Tourism Marketing
- Text B Conceptualization of Industrial Tourism
- Unit 8 Customer Satisfaction
- Listening Customer Involvement
- Speaking Soliciting Comments and Suggestions
- Reading
- Text A Customer Service and Snowsport Tourism in Australia
- Text B The Impact of SSTs on Destination Image and Customer Delight
- Unit 9 Carbon Emissions and Tourism
- Listening The Negative Impacts
- Speaking Carbon Emission and Carbon Footprint
- Reading
- Text A The Air Has Been Cleaner Because of Global Lockdowns?
- Text B Future of Tourism We Should Create
- Unit 10 Digital Skills and Tourism
- Listening Digitization Era
- Speaking Blackbox Technology in Beijing Winter Olympic Village
- Reading
- Text A Digital Skills Gaps in Tourism and Hospitality Companies
- Text B Digital Skills Policy Development on a European Level
- Glossary
