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体验商务英语（第三版）教师用书4

“十二五”普通高等教育本科国家级规划教材
样章
作者：
郭桂杭
定价：
58.00元
ISBN：
978-7-04-054691-0
版面字数：
744.000千字
开本：
16开
全书页数：
暂无
装帧形式：
平装
重点项目：
“十二五”普通高等教育本科国家级规划教材
出版时间：
2020-08-25
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
暂无
  • 前辅文
  • Notes on units
    • Unit 1 Communication
    • Unit 2 International marketing
    • Unit 3 Building relationships
    • Working across cultures 1: Doing business internationally
    • Revision unit A
    • Business skills: 1.1 Small talk
    • Business skills: 1.2 E-mails
    • Unit 4 Success
    • Unit 5 Job satisfaction
    • Unit 6 Risk
    • Working across cultures 2: Working in new markets
    • Revision unit B
    • Business skills: 2.1 Negotiations
    • Business skills: 2.2 Teleconferences
    • Unit 7 Management styles
    • Unit 8 Team building
    • Unit 9 Raising finance
    • Working across cultures 3: Managing international teams
    • Revision unit C
    • Business skills: 3.1 Presentations
    • Business skills: 3.2 Meetings
    • Unit 10 Customer service
    • Unit 11 Crisis management
    • Unit 12 Mergers and acquisitions
    • Working across cultures 4: International negotiations
    • Revision unit D
    • Business skills: 4.1 Interviews
    • Business skills: 4.2 Presentations
  • Resource bank
    • Teacher’s notes
    • Speaking
    • Unit 1 Communication
    • Dealing with communication breakdown
    • Unit 2 International marketing
    • Brainstorming
    • Unit 3 Building relationships
    • Networking
    • Unit 4 Success
    • Negotiating
    • Unit 5 Job satisfaction
    • Cold-calling
    • Unit 6 Risk
    • Reaching agreement
    • Unit 7 Management styles
    • Presentations
    • Unit 8 Team building
    • Resolving conflict
    • Unit 9 Raising finance
    • Negotiating
    • Unit 10 Customer service
    • Active listening
    • Unit 11 Crisis management
    • Asking and answering difficult questions
    • Unit 12 Mergers and acquisitions
    • Making a presentation
    • Listening
    • Unit 1 Communication
    • Alastair Dryburgh, Head of Akenhurst Consultants
    • Unit 2 International marketing
    • Svend Hollensen, Professor of International Marketing at the University of South Denmark
    • Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
    • Unit 3 Building relationships
    • Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
    • Unit 4 Success
    • Tom Hockaday, Managing Director of Isis Innovation, a technology development company
    • Unit 5 Job satisfaction
    • Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
    • Unit 6 Risk
    • Steve Fowler, Managing Director of the Institute of Risk Management
    • Unit 7 Management styles
    • Laurie Mullins, Author of Management and Organisational Behaviour
    • Unit 8 Team building
    • Dan Collins, founder of team-building specialists Fresh Group
    • Unit 9 Raising finance
    • Simon Davies, Managing Director (Restructuring) at the Blackstone Group
    • Unit 10 Customer service
    • Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
    • Manoir aux Quat’Saisons
    • Unit 11 Crisis management
    • Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
    • Unit 12 Mergers and acquisitions
    • Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
    • Resource bank listening key
    • Writing
    • (Case study model answers and writing tasks)
    • Unit 1 Communication
    • Unit 2 International marketing
    • Unit 3 Building relationships
    • Unit 4 Success
    • Unit 5 Job satisfaction
    • Unit 6 Risk
    • Unit 7 Management styles
    • Unit 8 Team building
    • Unit 9 Raising finance
    • Unit 10 Customer service
    • Unit 11 Crisis management
    • Unit 12 Mergers and acquisitions
    • Scripts
    • Audio scripts
    • Audio scripts for business skills
    • Scripts for case study commentary
    • Translation
    • Translation for business brief
    • Translation for readings

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