本书主要面向全国各高等院校商务英语专业本科生以及英语专业商务英语或经贸方向的本科生；同时本书也适合涉外商务人员以及有兴趣提高商务英语水平的广大爱好者使用。
本书基于由对外经济贸易大学牵头、国内十几所高校联合研发的《高等院校商务英语专业教学要求》（试行），除了倡导“以商养技”（即通过商务知识的学习以达到语言习得的目的）的全新语言教学理念外，还在编材中贯彻了“四化&rdquo
- 目录
- 前辅文
- Section I Traveling
- Unit 1 Going Abroad
- Unit 2 Like a City's Brand, Like Its Identity
- Unit 3 Travelog
- Case Study: Hangzhou City Brand Promotion Community
- Section Il Cross-Cultural Communication
- Unit 4 Culture Difference
- Unit 5 Emerging Economies
- Unit 6 Mergers and Takeovers
- Case Study: Training and Development for Cultural Diversity
- Section III Globalization
- Unit 7 Global versus National Cultures
- Unit 8 Globalization and Colonization
- Unit 9 Global Warming
- Case Study: French Film Quotas and Cultural Protectionism
