商务英语综合教程4

样章

作者：

朱文忠

定价：

35.00 元

版面字数：

504千字

开本：

16开

装帧形式：

平装

版次：

最新版次
印刷时间：

2020年

ISBN：

978-7-04-027408-0

物料号：

27408-00

出版时间：

2009-07-27

读者对象：

高等教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

册数：

暂无

目录
- 前辅文
- Unit 1 The Nature of Politics: Realism and Idealism
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - The Nature of Politics: Realism and Idealism
  - Extensive Reading
    - Criticisms of Congress
  - Reading & Writing
    - The American Presidency
- Unit 2 International Relations
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Balances and Imbalances of Power
  - Extensive Reading
    - What the United Nations Needs
  - Reading & Writing
    - South-South Cooperation: Trade as a Means
- Unit 3 Peace and War
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - What Causes War?
  - Extensive Reading
    - Six Conditions Create Way to Peace
  - Reading & Writing
    - Peace and Security Begins with Youth
- Unit 4 Business Ethics
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - A Reflection on Business Ethics
  - Extensive Reading
    - Corporate Philanthropy Responds to Disasters
  - Reading & Writing
    - A Question of Business Ethics
- Unit 5 Money and Banking
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Inflation, Banking, and Economic Growth
  - Extensive Reading
    - Younger Americans Going Deeper into Debt
  - Reading & Writing
    - Sales Contract
- Unit 6 Investment
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Essentials of Investing
  - Extensive Reading
    - Stock Market Strategies That Make a Difference
  - Reading & Writing
    - 7th Films Inc. Investment Proposal
- Unit 7 Globalization
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Globalization
  - Extensive Reading
    - To Think Globally and to Act Locally
  - Reading & Writing
    - Standardization or Adaptation?
- Unit 8 Leadership
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Understanding of Leadership
  - Extensive Reading
    - Leadership Behaviors
  - Reading & Writing
    - Leaders and Visions
- Unit 9 Logistics
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - A Big-picture View of Logistics
  - Extensive Reading
    - Three Dimensions of Supply Chain Visibility
  - Reading & Writing
    - The Need for Speed
- Unit 10 Corporate Culture
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - Corporate Culture
  - Extensive Reading
    - When Your Culture Needs a Makeover
  - Reading & Writing
    - Is Your Company Two-faced?
- Unit 11 International Business and Law
  - Warm-up Activities
    - Listening & Speaking
  - Intensive Reading
    - The Multinational Enterprise (I)
  - Extensive Reading
    - The Multinational Enterprise (II)
  - Reading & Writing
    - Report on a New Strategy for City Plaza Hotel
- Words & Expressions