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体验商务英语(第三版)教师用书2
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体验商务英语(第三版)教师用书2
“十二五”普通高等教育本科国家级规划教材
样章
作者:
杨霞
定价:
56.00元
ISBN:
978-7-04-054296-7
版面字数:
690.000千字
开本:
16开
全书页数:
暂无
装帧形式:
平装
重点项目:
“十二五”普通高等教育本科国家级规划教材
出版时间:
2020-08-07
读者对象:
高等教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合
购买:
册数:
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前辅文
Notes on units
Unit 1 Careers
Unit 2 Companies
Unit 3 Selling
Working across cultures: 1 Saying ‘no’ politely
Revision unit A
Business skills: 1.1 Interviews
Business skills: 1.2 Presentations
Unit 4 Great ideas
Unit 5 Stress
Unit 6 Entertaining
Working across cultures: 2 Doing business internationally
Revision unit B
Business skills: 2.1 Small talk
Business skills: 2.2 Meetings
Unit 7 New business
Unit 8 Marketing
Unit 9 Planning
Working across cultures: 3 International conference calls
Revision unit C
Business skills: 3.1 Telephoning
Business skills: 3.2 E-mails
Unit 10 Managing people
Unit 11 Conflict
Unit 12 Products
Working across cultures: 4 Preparing to do business internationally
Revision unit D
Business skills: 4.1 Negotiations
Business skills: 4.2 Presentations
Resource bank
Teacher’s notes
Speaking
Unit 1 Careers
Telephoning: making contact
Unit 2 Companies
Presenting your company
Unit 3 Selling
Negotiating: reaching agreement
Unit 4 Great ideas
Successful meetings
Unit 5 Stress
Participating in discussions
Unit 6 Entertaining
Socialising: greetings and small talk
Unit 7 New business
Dealing with numbers
Unit 8 Marketing
Telephoning: exchanging information
Unit 9 Planning
Meetings: interrupting and clarifying
Unit 10 Managing people
Socialising and entertaining
Unit 11 Conflict
Negotiating: dealing with conflict
Unit 12 Products
Presenting a product
Listening
Unit 1 Careers
Melissa Foux, Finance Director, CSC Media Limited
Unit 2 Companies
Susan Barratt, CEO, Nature’s Way Foods
Unit 3 Selling
Sue Leeson, Director of Marketing at QVC
Unit 4 Great ideas
Dr Kate Pitts, researcher, E-Research Centre, University of Oxford
Unit 5 Stress
Jessica Colling, Director of Marketing at VieLife
Unit 6 Entertaining
Dr Chris Bruton, Chief Executive, Cavendish Consultancy
Unit 7 New business
Abdirashid Duale, CEO of Dahabshiill
Unit 8 Marketing
Richard Turner, European Marketing Manager in pharmaceuticals
Unit 9 Planning
Ian Sanders, business consultant and author
Unit 10 Managing people
Laurie Mullins, author
Unit 11 Conflict
Eileen Carroll, Centre for Effective Dispute Resolution
Unit 12 Products
James Wallman, Editor of LS:N
Resource bank listening key
Writing
(Case study model answers and writing tasks)
Unit 1 Careers
Unit 2 Companies
Unit 3 Selling
Unit 4 Great ideas
Unit 5 Stress
Unit 6 Entertaining
Unit 7 New business
Unit 8 Marketing
Unit 9 Planning
Unit 10 Managing people
Unit 11 Conflict
Unit 12 Products
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for readings
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