体验商务英语教师用书3（第二版）（附出题软件）

样章

作者：

《体验商务英语》（第二版）改编组

定价：

47.00 元

版面字数：

542.00千字

开本：

16开

装帧形式：

平装

页数：

252

最新
印次时间：

暂无

ISBN：

978-7-04-034606-0

物料号：

34606-00

出版时间：

2012-08-20

读者对象：

高等教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

册数：

《体验商务英语教师用书3 （第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。本系列教材由《综合教程》（1~5）、《教师用书》（1~5）、《同步练习》（1~5）和《视听说教程》（1~5）组成，各册均配有多媒体教学资源。

目录
- 前辅文
- Notes on units
  - Unit 1 Brands
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 2 Travel
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 3 Organisation
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 4 Change
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 5 Money
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 6 Advertising
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 7 Cultures
    - At a glance
    - Business brief
    - Lesson notes
  - Revision
    - Unit A
  - Unit 8 Employment
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 9 Trade
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 10 Quality
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 11 Ethics
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 12 Leadership
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 13 Innovation
    - At a glance
    - Business brief
    - Lesson notes
  - Unit 14 Competition
    - At a glance
    - Business brief
    - Lesson notes
  - Revision
    - Unit B
- Text bank
  - Teacher’s notes
  - Unit 1 Brands
    - Business-to-business branding
    - Brands and passion
  - Unit 2 Travel
    - Hotel hotspots
    - The importance of eye-to-eye contact
  - Unit 3 Organisation
    - Morale in service organisations
    - Organisational learning
  - Unit 4 Change
    - Implementing change
    - A changing economy
  - Unit 5 Money
    - Company results: cars
    - Company results: pay TV
  - Unit 6 Advertising
    - Advertising to Latino consumers
    - Should advertising to children be banned?
  - Unit 7 Cultures
    - Cultures and outsourcing
    - US and European business cultures
  - Unit 8 Employment
    - Asking for a raise
    - Spending the company’s money
  - Unit 9 Trade
    - Trade and textiles
    - Questioning globalisation
  - Unit 10 Quality
    - Principles of quality
    - Quality studies
  - Unit 11 Ethics
    - Industrial espionage
    - Bribery and corruption
  - Unit 12 Leadership
    - Teaching leadership 1
    - Teaching leadership 2
  - Unit 13 Innovation
    - Encouraging innovation
    - Rewarding innovation
  - Unit 14 Competition
    - Price competition
    - Competitive forces
  - Text bank answer key
- Resource bank
  - Teacher’s notes
  - Unit 1 Brands
    - Taking part in meetings
  - Unit 2 Travel
    - Making arrangements on the telephone
  - Unit 3 Organisation
    - Socialising: introductions and networking
  - Unit 4 Change
    - Taking part in meetings 2
  - Unit 5 Money
    - Dealing with figures
  - Unit 6 Advertising
    - Starting presentations
  - Unit 7 Cultures
    - Social English
  - Unit 8 Employment
    - Managing meetings
  - Unit 9 Trade
    - Negotiating
  - Unit 10 Quality
    - Telephone complaints
  - Unit 11 Ethics
    - Problem-solving
  - Unit 12 Leadership
    - Decision-making
  - Unit 13 Innovation
    - Presenting
  - Unit 14 Competition
    - Negotiating
- Appendix
  - Translation reference
    - Business brief
    - Reading
  - Audio scripts