商务英语综合教程3

为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。

本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(Intensive Reading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(Extensive Reading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading &

目录
- Unit 1 Civilizations
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - What Characterizes Civilizations?
  - Extensive Reading
  - The Rise of Civilizations　　
  - Reading & Writing
  - Civilizations in Mesopotamia and Egypt
- Unit 2 Myths and Legends
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - What Is Mythology?　　
  - Extensive Reading
  - Chinese Creation Mythology
  - Reading & Writing
  - Jupiters Love Towards Europa
- Unit 3 Intercultural Communication
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Managerial Caricatures
  - Extensive Reading
  - Cultural Clash at Pharmacia and Upjohn
  - Reading & Writing
  - Intercultural Understanding　　
- Unit 4 Sex Education
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - What to Tell the Kids About Sex
  - Extensive Reading
  - Survivors Story
  - Reading & Writing
  - No Sex or Safe Sex
- Unit 5 Gender Differences
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - Gender Role Behaviors and Attitudes
  - Extensive Reading
  - Women Are Just Better
  - Reading & Writing
  - Wal-Marts Gender Gap
- Unit 6 Pooulation and Resources
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Population, Environment, and Resources
  - Extensive Reading
  - The Population Dilemma
  - Reading & Writing
  - Population, Consumption, and Resources
- Unit 7 Social Security
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Has Social Security Become Irrelevant?
  - Extensive Reading
  - Welfare　　
  - Reading & Writing
  - Underlying Problems with Social Security
- Unit 8 International Trade
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Free Trade and Protectionism
  - Extensive Reading
  - A Year Without "Made in China"
  - Reading & Writing
  - China, U.S. Complement Each Other in Trade
- Unit 9 Business Communication
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Only Communicate: Thoroughly Modern Corporations Know No Borders
  - Extensive Reading
  - Nonverbal Communication in International Business
  - Reading & Writing
  - Persuasive Communication in Business　　
- Unit 10 Marketing
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - Chinas Supermarkets Present Export Opportunity
  - Extensive Reading
  - The Real Story of New Coke
  - Reading & Writing
  - DHL Worldwide Express
- Unit 11 Human Resource Management
  - Warm-up Activities
  - Listening & Speaking　　
  - Intensive Reading
  - HR and the Economics Challenge
  - Extensive Reading
  - Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
  - Reading & Writing
  - Job Application Cover Letters and Resume
- Unit 12 E-commerce
  - Warm-up Activities
  - Listening & Speaking
  - Intensive Reading
  - Understanding E-commerce: Its Definition and Impact
  - Extensive Reading
  - E-commerce in China: A Personal Perspective
  - Reading & Writing
  - Time to Deploy E-business
  - Words & Expressions

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