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商务英语综合教程3


作者:
徐章宏
定价:
36.00元
ISBN:
978-7-04-025768-7
版面字数:
600.000千字
开本:
16开
全书页数:
347页
装帧形式:
平装
重点项目:
暂无
出版时间:
2009-02-04
读者对象:
高等教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合

为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。

本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始,目的是激活学生已有的与单元内容相关的知识,同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体,对单元话题做综述性介绍,适合作为精读课文(Intensive Reading);第二篇是对单元话题某个方面的讨论,难度相对小些,适合作为快速阅读(Extensive Reading);第三篇也是对单元话题某个方面的讨论,目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业;其中第三篇课文后面设有对文章结构的分析、内容摘要等作业,为写作做准备;在商科单元里,第三篇课文主要是商务应用文体或案例分析,帮助学生了解这些文体和案例分析的规范,为商科课程做些准备。

  • Unit 1 Civilizations
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • What Characterizes Civilizations?
    • Extensive Reading
    • The Rise of Civilizations  
    • Reading &amp
    • Civilizations in Mesopotamia and Egypt
  • Unit 2 Myths and Legends
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • What Is Mythology?  
    • Extensive Reading
    • Chinese Creation Mythology
    • Reading &amp
    • Jupiters Love Towards Europa
  • Unit 3 Intercultural Communication
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Managerial Caricatures
    • Extensive Reading
    • Cultural Clash at Pharmacia and Upjohn
    • Reading &amp
    • Intercultural Understanding  
  • Unit 4 Sex Education
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • What to Tell the Kids About Sex
    • Extensive Reading
    • Survivors Story
    • Reading &amp
    • No Sex or Safe Sex
  • Unit 5 Gender Differences
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Gender Role Behaviors and Attitudes
    • Extensive Reading
    • Women Are Just Better
    • Reading &amp
    • Wal-Marts Gender Gap
  • Unit 6 Pooulation and Resources
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Population, Environment, and Resources
    • Extensive Reading
    • The Population Dilemma
    • Reading &amp
    • Population, Consumption, and Resources
  • Unit 7 Social Security
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Has Social Security Become Irrelevant?
    • Extensive Reading
    • Welfare  
    • Reading &amp
    • Underlying Problems with Social Security
  • Unit 8 International Trade
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Free Trade and Protectionism
    • Extensive Reading
    • A Year Without "Made in China"
    • Reading &amp
    • China, U.S. Complement Each Other in Trade
  • Unit 9 Business Communication
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Only Communicate: Thoroughly Modern Corporations Know No Borders
    • Extensive Reading
    • Nonverbal Communication in International Business
    • Reading &amp
    • Persuasive Communication in Business  
  • Unit 10 Marketing
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Chinas Supermarkets Present Export Opportunity
    • Extensive Reading
    • The Real Story of New Coke
    • Reading &amp
    • DHL Worldwide Express
  • Unit 11 Human Resource Management
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • HR and the Economics Challenge
    • Extensive Reading
    • Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
    • Reading &amp
    • Job Application Cover Letters and Resume
  • Unit 12 E-commerce
    • Warm-up Activities
    • Listening &amp
    • Intensive Reading
    • Understanding E-commerce: Its Definition and Impact
    • Extensive Reading
    • E-commerce in China: A Personal Perspective
    • Reading &amp
    • Time to Deploy E-business
    • Words &amp

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