《新编商务英语泛读（1～6）》是商务英语系列教材之一。本教材的语言材料新颖、地道，文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本教材采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读理解能力，又能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。本教材适合商务英语专业的学生使用。
- 目录
- Unit 1
- Part A Text
- Text A Pricing（I）
- Text B Pricing（II）
- Part B Fast Reading
- Unit 2
- Part A Text
- Text A Aspects of Culture（I）
- Text B Aspects of Culture（II）
- Part B Fast Reading
- Unit 3
- Part A Text
- Text A The Marketing Mix：The Four Ps
- Text B Burger King Revamps Its Image
- Part B Fast Reading
- Unit 4
- Part A Text
- Text A Promotion
- Text B How to Improve Your Communication Effectiveness？
- Part B Fast Reading
- Unit 5
- Part A Text
- Text A Physical Distribution
- Text B Famous Amos
- Part B Fast Reading
- Test 1
- Unit 6
- Part A Text
- Text A Customer Relations
- Text B Stew Leonard's：The World's Largest Dairy Store
- Part B Fast Reading
- Unit 7
- Part A Text
- Text A International Marketing
- Text B Parker Pen's Globalization Strategy
- Part B Fast Reading
- Unit 8
- Part A Text
- Text A Methods of Payment in Foreign Trade
- Text B The American Banking System
- Part B Fast Reading
- Unit 9
- Part A Text
- Text A Introduction to Companies
- Text B The Income Statement and the Balance Sheet
- Part B Fast Reading
- Unit 10
- Part A Text
- Text A Contracts
- Text B Foreign Exchange
- Part B Fast Reading
- Test 2
- Vocabu lary
- Key
