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新编商务英语精读(第2册)(学生用书)

作者：
张逸
定价：
36.00元
ISBN：
978-7-04-016242-4
版面字数：
450.000千字
开本：
16开
全书页数：
368页
装帧形式：
平装
重点项目：
暂无
出版时间：
2005-01-18
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语阅读

 《新编商务英语精读(1～6)》为“新编商务英语系列从书”之一。本书共10个单元，每单元由阅读Ⅰ(Reading Ⅰ)，阅读Ⅱ(Reading Ⅱ)以及扩展生练习(Extended Activities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

  • Unit 1 Sports and Business
    • Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
    • Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Complimenting
      • Practical Reading：Football and Basketball Catalogue
      • Additional Vocabulary
      • Business World：Brand Image
      • Humor Time
  • Unit 2 Ownership
    • Reading Ⅰ Types of Business Ownership
    • Reading Ⅱ Business in a Free Enterprise System
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Asking or Offering Favors
      • Practical Reading：Company Relationship
      • Additional Vocabulary
      • Business World：Joint Venture
      • Humor Time
  • Unit 3 Fashion
    • Reading Ⅰ Fashion
    • Reading Ⅱ Very Smart Fashions
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Expressing Concern，Consolation and Encouragement
      • Practical Reading：Bar Graphs
      • Additional Vocabulary
      • Business World：The Fashion Industry
      • Humor Time
  • Unit 4 Consumer Sadsfaetion
    • Reading Ⅰ Bargains
    • Reading Ⅱ Why People Buy?
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Complaining
      • Practical Reading：Advertisement of Bargains
      • Additional Vocabulary
      • Business World：Consumer Satisfaction/Dissatisfaction
      • Humor Time
  • Unit 5 Education
    • Reading Ⅰ Managing Your Study Time
    • Reading Ⅱ Kissing the Books Goodbye
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Talking about Personal Interests
      • Practical Reading：Notices
      • Additional Vocabulary
      • Business World：Vocational Education
      • Humor Time
  • Unit 6 Management
    • Reading Ⅰ Areas of Management
    • Reading Ⅱ The Structure of a Company
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Making Appointments
      • Practical Reading：Company Organization
      • Additional Vocabulary
      • Business World：Levels of Management
      • Humor Time
  • Unit 7 Intenrview
    • Reading Ⅰ How to Shine at a Job Interview
    • Reading Ⅱ Types of Interview
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Interviewing People
      • Practical Reading：Curriculum Vitae and Application Letters
      • Additional Vocabulary
      • Business World：How Do You Handle Trick Questions?
      • Humor Time
  • Unit 8 Trademark
    • Reading Ⅰ What Is a Trademark?
    • Reading Ⅱ Protecting a Trademark
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Expressing Intention
      • Practical Reading：Case Study
      • Additional Vocabulary
      • Business World：Selecting Brand Names
  • Unit 9 Succeessful Businessmen
    • Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
    • Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Agreeing and Disagreeing
      • Practical Reading：Case Study-Economic Status for Investment
      • Additional Vocabulary
      • Business World：Leadership Lessons for the 21 st Century
      • Humor Time
  • Unit 10 Successful Businesses
    • Reading Ⅰ Nokia：Voice from Finland
    • Reading Ⅱ Canon：Sixty Years of Progress
    • Extended Activities
      • Lexical Knowledge
      • Function and Structure：Asking for and Giving Opinions
      • Practical Reading：A Comparison of Two Businesses
      • Additional Vocabulary
      • Business World：Division of Economic Activities；Occupationel Structure
      • Humor Time
  • Appendix Ⅰ Expressions
  • Appendix Ⅱ Expressions
  • Appendix Ⅲ Word Study
  • Appendix Ⅳ Special Use

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