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新编商务英语精读(第2册)(学生用书)

作者：
张逸
定价：
36.00 元
版面字数：
450千字
开本：
16开
装帧形式：
平装
页数：
368
最新
印次时间：
2010年1月
ISBN：
978-7-04-016242-4
物料号：
16242-00
出版时间：
2005年1月
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语阅读

 《新编商务英语精读(1～6)》为“新编商务英语系列从书”之一。本书共10个单元，每单元由阅读Ⅰ(Reading Ⅰ)，阅读Ⅱ(Reading Ⅱ)以及扩展生练习(Extended Activities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

  • 目录
    • Unit 1 Sports and Business
      • Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
        • Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
          • Extended Activities
            • Lexical Knowledge
              • Function and Structure：Complimenting
                • Practical Reading：Football and Basketball Catalogue
                  • Additional Vocabulary
                    • Business World：Brand Image
                      • Humor Time
                    • Unit 2 Ownership
                      • Reading Ⅰ Types of Business Ownership
                        • Reading Ⅱ Business in a Free Enterprise System
                          • Extended Activities
                            • Lexical Knowledge
                              • Function and Structure：Asking or Offering Favors
                                • Practical Reading：Company Relationship
                                  • Additional Vocabulary
                                    • Business World：Joint Venture
                                      • Humor Time
                                    • Unit 3 Fashion
                                      • Reading Ⅰ Fashion
                                        • Reading Ⅱ Very Smart Fashions
                                          • Extended Activities
                                            • Lexical Knowledge
                                              • Function and Structure：Expressing Concern，Consolation and Encouragement
                                                • Practical Reading：Bar Graphs
                                                  • Additional Vocabulary
                                                    • Business World：The Fashion Industry
                                                      • Humor Time
                                                    • Unit 4 Consumer Sadsfaetion
                                                      • Reading Ⅰ Bargains
                                                        • Reading Ⅱ Why People Buy?
                                                          • Extended Activities
                                                            • Lexical Knowledge
                                                              • Function and Structure：Complaining
                                                                • Practical Reading：Advertisement of Bargains
                                                                  • Additional Vocabulary
                                                                    • Business World：Consumer Satisfaction/Dissatisfaction
                                                                      • Humor Time
                                                                    • Unit 5 Education
                                                                      • Reading Ⅰ Managing Your Study Time
                                                                        • Reading Ⅱ Kissing the Books Goodbye
                                                                          • Extended Activities
                                                                            • Lexical Knowledge
                                                                              • Function and Structure：Talking about Personal Interests
                                                                                • Practical Reading：Notices
                                                                                  • Additional Vocabulary
                                                                                    • Business World：Vocational Education
                                                                                      • Humor Time
                                                                                    • Unit 6 Management
                                                                                      • Reading Ⅰ Areas of Management
                                                                                        • Reading Ⅱ The Structure of a Company
                                                                                          • Extended Activities
                                                                                            • Lexical Knowledge
                                                                                              • Function and Structure：Making Appointments
                                                                                                • Practical Reading：Company Organization
                                                                                                  • Additional Vocabulary
                                                                                                    • Business World：Levels of Management
                                                                                                      • Humor Time
                                                                                                    • Unit 7 Intenrview
                                                                                                      • Reading Ⅰ How to Shine at a Job Interview
                                                                                                        • Reading Ⅱ Types of Interview
                                                                                                          • Extended Activities
                                                                                                            • Lexical Knowledge
                                                                                                              • Function and Structure：Interviewing People
                                                                                                                • Practical Reading：Curriculum Vitae and Application Letters
                                                                                                                  • Additional Vocabulary
                                                                                                                    • Business World：How Do You Handle Trick Questions?
                                                                                                                      • Humor Time
                                                                                                                    • Unit 8 Trademark
                                                                                                                      • Reading Ⅰ What Is a Trademark?
                                                                                                                        • Reading Ⅱ Protecting a Trademark
                                                                                                                          • Extended Activities
                                                                                                                            • Lexical Knowledge
                                                                                                                              • Function and Structure：Expressing Intention
                                                                                                                                • Practical Reading：Case Study
                                                                                                                                  • Additional Vocabulary
                                                                                                                                    • Business World：Selecting Brand Names
                                                                                                                                  • Unit 9 Succeessful Businessmen
                                                                                                                                    • Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
                                                                                                                                      • Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
                                                                                                                                        • Extended Activities
                                                                                                                                          • Lexical Knowledge
                                                                                                                                            • Function and Structure：Agreeing and Disagreeing
                                                                                                                                              • Practical Reading：Case Study-Economic Status for Investment
                                                                                                                                                • Additional Vocabulary
                                                                                                                                                  • Business World：Leadership Lessons for the 21 st Century
                                                                                                                                                    • Humor Time
                                                                                                                                                  • Unit 10 Successful Businesses
                                                                                                                                                    • Reading Ⅰ Nokia：Voice from Finland
                                                                                                                                                      • Reading Ⅱ Canon：Sixty Years of Progress
                                                                                                                                                        • Extended Activities
                                                                                                                                                          • Lexical Knowledge
                                                                                                                                                            • Function and Structure：Asking for and Giving Opinions
                                                                                                                                                              • Practical Reading：A Comparison of Two Businesses
                                                                                                                                                                • Additional Vocabulary
                                                                                                                                                                  • Business World：Division of Economic Activities；Occupationel Structure
                                                                                                                                                                    • Humor Time
                                                                                                                                                                  • Appendix Ⅰ Expressions
                                                                                                                                                                    • Appendix Ⅱ Expressions
                                                                                                                                                                      • Appendix Ⅲ Word Study
                                                                                                                                                                        • Appendix Ⅳ Special Use

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