《新编商务英语泛读(1~6)》是商务英语系列教材之一。本教材的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本教材采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。本教材适合商务英语专业的学生使用。
- Unit1
- PartA Text
- TextA Public Relations
- TextB Disney Expands Its Product Mix
- PartB Fast Reading
- Unit2
- PartA Text
- TextA Reflex Buying
- TextB Her Choice
- PartB Fast Reading
- Unit3
- PartA Text
- TextA Marketing Wizard
- TextB Marge,a Top-notch Salesperson
- PartB Fast Reading
- Unit4
- PartA Text
- TextA Eight Steps to Success in Negotiating
- TextB Funds Find a Mutual Admiration Society
- PartB Fast Reading
- Unit5
- PartA Text
- TextA Going Downmarket
- TextB Getting a Grip on the Market
- PartB Fast Reading
- Test1
- Unit6
- PartA Text
- TextA A Dragon Raises Its Head
- TextB A Critical Eye on Shanghai
- PartB Fast Reading
- Unit7
- PartA Text
- TextA H-Share Fever
- TextB When It Pays to List at Home
- PartB Fast Reading
- Unit8
- PartA Text
- TextA Window of Opportunity
- TextB Mrs.Wang Gets a Taste for Credit
- PartB Fast Reading
- Unit9
- PartA Text
- TextA China's Hi-tech Lure
- TextB Small,Supple and Successful
- PartB Fast Reading
- Unit10
- PartA Text
- TextA Currency Questions
- TextB A Brave New World?
- PartB Fast Reading
- Test2
- Vocabu lary
- Key