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新编商务英语精读(第1册)(学生用书)


作者:
张 逸
定价:
36.00 元
版面字数:
420千字
开本:
16开
装帧形式:
平装
页数:
338
最新
印次时间:
2008年1月
ISBN:
978-7-04-015856-4
物料号:
15856-00
出版时间:
2004年8月
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语阅读

 《新编商务英语精读(1~6)》为“新编商务英语系列丛书”之一。本书共10个单元,每单元由阅读Ⅰ(Reading Ⅰ),阅读Ⅱ(Reading Ⅱ)以及扩展性练习(Extended Activities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

  • 目录
    • Unit 1 Essentials of Business
      • Reading Ⅰ The Nature of Business
        • Reading Ⅱ Trading
          • Extended Activities
            • Phonetic Drills : Front Vowels (前元音)
              • Function and Structure: Meeting People
                • Practical ReadingTimetable
                  • Additional Vocabulary
                    • Business World Fortune Global Forum
                      • Humor Time
                    • Unit 2 Marketing
                      • Reading I Marketing and Promotion
                        • Reading H Markets, Demand and Supply
                          • Extended Activities
                            • Phonetic Drills: Central Vowels (中位元音)
                              • Function and Structure:Introducing People
                                • Practical Reading: Price List
                                  • Additional Vocabulary
                                    • Business World: The Marketing Mix(营销策略)
                                      • Humor Time
                                    • Unit 3 Career
                                      • Reading Ⅰ The Modern ServantNanny
                                        • Reading Ⅱ The Gardener
                                          • Extended Activities
                                            • Phonetic DrillsBack Vowels (后位元音)
                                              • Function and Structure:Expressing and Responding to Thanks
                                                • Practical Reading: Business Cards
                                                  • Additional Vocabulary
                                                    • Business World : What Does an Employer Do?
                                                      • Humor Time
                                                    • Unit 4 Jobs and Occupations
                                                      • Reading Ⅰ Personal Progress and Job-hopping
                                                        • Reading Ⅱ Branson's New Route to More Jobs
                                                          • Extended Activities
                                                            • Phonetic Drills: Closing Diphthongs (合口双元音)
                                                              • Function and Structure: Describe One's Occupation
                                                                • Practical Reading: Job Advertisement
                                                                  • Additional Vocabulary
                                                                    • Business World: The Most Promising Jobs in the 21st Century
                                                                      • Humor Time
                                                                    • Unit 5 Eating Habits
                                                                      • Reading Ⅰ Changing Life-style and New Eating Habits
                                                                        • Reading Ⅱ British Food
                                                                          • Extended Activities
                                                                            • Phonetic DrillsCentering Diphthongs (集中双元音)
                                                                              • Function and Structure: Ordering a Meal
                                                                                • Practical Reading : Menu
                                                                                  • Additional Vocabulary
                                                                                    • Business World: Business Meals
                                                                                      • Humor Time
                                                                                    • Unit 6 Jewelry
                                                                                      • Reading Ⅰ Diamond-cutter Ephraim Reading ⅡDiamonds
                                                                                        • Extended Activities
                                                                                          • Phonetic Drills:Consonants(辅音) Plosives(爆破音)
                                                                                            • Function and Structure : Apologizing
                                                                                              • Practical Reading: A Catalogue of Rings
                                                                                                • Additional Vocabulary
                                                                                                  • Business World : Source of Gems
                                                                                                    • Humor Time
                                                                                                  • Unit 7 Body Language
                                                                                                    • Reading Ⅰ Body Language: Ownership Gestures
                                                                                                      • Reading Ⅱ Gesture
                                                                                                        • Extended Activities
                                                                                                          • Phonetic Drills: Consonants (辅音) — Fricatives (摩擦音)and Affricatives (破擦音)
                                                                                                            • Function and Structure: Making Invitations
                                                                                                              • Practical Reading: Program Schedule
                                                                                                                • Additional Vocabulary
                                                                                                                  • Business World: Important Cultural Issues (Ⅰ)
                                                                                                                    • Humor Time
                                                                                                                  • Unit 8 Manners
                                                                                                                    • Reading Ⅰ A World Guide to Good Manners
                                                                                                                      • Reading Ⅱ Good Manners, Good Business
                                                                                                                        • Extended Activities
                                                                                                                          • Phonetic Drills: ConsonantsNasals (鼻辅音)
                                                                                                                            • Function and Structure: Asking for. Giving, and Refusing to Give Permission
                                                                                                                              • Practical Reading Comparing Different Cultures
                                                                                                                                • Additional Vocabulary
                                                                                                                                  • Business World Important Cultural Issues (Ⅱ)
                                                                                                                                    • Humor Time
                                                                                                                                  • Unit 9 Telephone Calls
                                                                                                                                    • Reading Ⅰ Miss Manners Wrings the Bell
                                                                                                                                      • Reading Ⅱ Telephones
                                                                                                                                        • Extended Activities
                                                                                                                                          • Phonetic Drills:Consonants Laterals (舌侧音) and Frictionless Continuant(非摩擦持续音) /r/
                                                                                                                                            • Function and Structure Making Telephone Calls
                                                                                                                                              • Practical Reading: Yellow Pages
                                                                                                                                                • Additional Vocabulary
                                                                                                                                                  • Business World: Twelve Telephone Tips
                                                                                                                                                    • Humor Time
                                                                                                                                                  • Unit 10 Air Travel
                                                                                                                                                    • Reading Ⅰ Getting to the Airport
                                                                                                                                                      • Reading Ⅱ Reservations
                                                                                                                                                        • Extended Activities
                                                                                                                                                          • Phonetic Drills: Semi-vowels (半元音)
                                                                                                                                                            • Function and Structure: Booking Flight Tickets
                                                                                                                                                              • Practical Reading: Flight Schedule
                                                                                                                                                                • Additional Vocabulary
                                                                                                                                                                  • Business World: Major International Airlines
                                                                                                                                                                    • Humor Time
                                                                                                                                                                  • Appendix Ⅰ Mew Words
                                                                                                                                                                    • Appendix Ⅱ Expressions
                                                                                                                                                                      • Appendix Ⅲ Word Study
                                                                                                                                                                        • Appendix Ⅳ Special Use

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