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旅游管理专业英语（第二版）

面向21世纪课程教材
样章
作者：
段开成
定价：
39.80元
ISBN：
978-7-04-020087-4
版面字数：
560.000千字
开本：
16开
全书页数：
459页
装帧形式：
平装
重点项目：
面向21世纪课程教材
出版时间：
2006-10-17
读者对象：
高等教育
一级分类：
管理
二级分类：
旅游管理
三级分类：
旅游管理
暂无
  • Front Matter
  • Lesson 1
    • Text Evolution of Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Boeing Company
    • Terms
      • Synergy
      • Delphi Analysis
    • Profile
      • Henri Fayol
    • References
  • Lesson 2
    • Text Management: Functions and Skills
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Southwest Airlines
    • Terms
      • Management Control Systems
      • Organizational Environment
    • Profile
      • Robert Dickenson
    • References
  • Lesson 3
    • Text Decision Making
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Microsoft Corporation
    • Terms
      • Incentive Plans
      • Intellectual Property
    • Profile
      • Herbert A. Simon
    • References
  • Lesson 4
    • Text Strategic Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Amazon.com, Inc.
    • Terms
      • SevenS Framework
      • Mission Statement
    • Profile
      • Michael Eisner
    • References
  • Lesson5
    • Text Leadership
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Greyhound Lines, Inc.
    • Terms
      • ERG Theory
      • Human Resources Management
    • Profile
      • Jack Welch, Jr.
    • References
  • Lesson6
    • Text Motivating for Performance
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • WalMart Stores, Inc.
    • Terms
      • Corporate Culture
      • Reward Systems
    • Profile
      • Walter Elias Disney
    • References
  • Lesson7
    • Text Interpersonal Communication
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Dell Computer Corporation
    • Terms
      • Corporate Communication
      • Intercultural Communication
    • Profile
      • Sam Walton
    • References
  • Lesson8
    • Text Restaurant Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • McDonalds
    • Terms
      • SWOT Analysis
      • Five Forces Model
    • Profile
      • Ray Arthur Kroc
    • References
  • Lesson9
    • Text Hotel Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Marriott International, Inc.
    • Terms
      • LBO
      • MBO
    • Profile
      • Howard Johnson
    • References
  • Lesson10
    • Text Travel Agency Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • American Express Company
    • Terms
      • Chapter
      • Chapter
    • Profile
      • Thomas Cook
    • References
  • Lesson11
    • Text International Financial Management
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • First Union Corporation
    • Terms
      • LIBOR
      • ROI
    • Profile
      • Milton Friedman
    • References
  • Lesson12
    • Text Management Support Systems
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • R. H. Macy & Co.
    • Terms
      • EDI
      • ERP
    • Profile
      • William H. Bill Gates
    • References
  • Lesson13
    • Text Tourism Economics
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Harrahs Entertainment,Inc.
    • Terms
      • LCLg
      • Prime Rate
    • Profile
      • John Maynard Keynes
    • References
  • Lesson14
    • Text Tourism Marketing
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • Carnival Corporation
    • Terms
      • Market Segmentation
      • Marketing Plan
    • Profile
      • Philip Kotler
    • References
  • Lesson15
    • Text Business Research
      • Text Introduction
      • Notes
      • Vocabulary
      • Comprehension Questions
      • Discussion Questions
    • Exercises
      • Translation
      • Writing
    • Case Study
      • EuroDisney
    • Terms
      • Hypothesis
      • Model
    • Profile
      • Chuck Y. Gee
    • References
  • note
  • vocabulary
  • reference

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