旅游管理专业英语（第二版）

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目录
- Front Matter
- Lesson 1
  - Text Evolution of Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Boeing Company
  - Terms
    - Synergy
    - Delphi Analysis
  - Profile
    - Henri Fayol
  - References
- Lesson 2
  - Text Management: Functions and Skills
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Southwest Airlines
  - Terms
    - Management Control Systems
    - Organizational Environment
  - Profile
    - Robert Dickenson
  - References
- Lesson 3
  - Text Decision Making
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Microsoft Corporation
  - Terms
    - Incentive Plans
    - Intellectual Property
  - Profile
    - Herbert A. Simon
  - References
- Lesson 4
  - Text Strategic Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Amazon.com, Inc.
  - Terms
    - SevenS Framework
    - Mission Statement
  - Profile
    - Michael Eisner
  - References
- Lesson5
  - Text Leadership
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Greyhound Lines, Inc.
  - Terms
    - ERG Theory
    - Human Resources Management
  - Profile
    - Jack Welch, Jr.
  - References
- Lesson6
  - Text Motivating for Performance
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - WalMart Stores, Inc.
  - Terms
    - Corporate Culture
    - Reward Systems
  - Profile
    - Walter Elias Disney
  - References
- Lesson7
  - Text Interpersonal Communication
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Dell Computer Corporation
  - Terms
    - Corporate Communication
    - Intercultural Communication
  - Profile
    - Sam Walton
  - References
- Lesson8
  - Text Restaurant Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - McDonalds
  - Terms
    - SWOT Analysis
    - Five Forces Model
  - Profile
    - Ray Arthur Kroc
  - References
- Lesson9
  - Text Hotel Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Marriott International, Inc.
  - Terms
    - LBO
    - MBO
  - Profile
    - Howard Johnson
  - References
- Lesson10
  - Text Travel Agency Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - American Express Company
  - Terms
    - Chapter
    - Chapter
  - Profile
    - Thomas Cook
  - References
- Lesson11
  - Text International Financial Management
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - First Union Corporation
  - Terms
    - LIBOR
    - ROI
  - Profile
    - Milton Friedman
  - References
- Lesson12
  - Text Management Support Systems
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - R. H. Macy & Co.
  - Terms
    - EDI
    - ERP
  - Profile
    - William H. Bill Gates
  - References
- Lesson13
  - Text Tourism Economics
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Harrahs Entertainment,Inc.
  - Terms
    - LCLg
    - Prime Rate
  - Profile
    - John Maynard Keynes
  - References
- Lesson14
  - Text Tourism Marketing
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - Carnival Corporation
  - Terms
    - Market Segmentation
    - Marketing Plan
  - Profile
    - Philip Kotler
  - References
- Lesson15
  - Text Business Research
    - Text Introduction
    - Notes
    - Vocabulary
    - Comprehension Questions
    - Discussion Questions
  - Exercises
    - Translation
    - Writing
  - Case Study
    - EuroDisney
  - Terms
    - Hypothesis
    - Model
  - Profile
    - Chuck Y. Gee
  - References
- note
- vocabulary
- reference

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