本书详细介绍了商务英语函电基础知识、日常商务往来函电、合同相关函电及其他商务信函的写作技巧和方法，为读者提供商务英语写作的中肯建议和实用指导，利用“互联网+”二维码嵌入技术提供多种多样的学习素材。本书可供高等院校相关专业本科生及研究生使用，亦适用于从事国际商务贸易的工作者以及有志于提高沟通技巧和英语写作能力的相关人士。
- 目录
- 前辅文
- Part One Essentials of Business Correspondence
- Chapter 1 Business Writing Basics
- Introduction
- Section 1: Significance of Business Writing
- Section 2: Instructions of Business Writing
- Exercises
- Extra Reading
- Chapter 2 Guidelines of Business Correspondence
- Introduction
- Section 1: Forms of Business Correspondence
- Section 2: Principles for Business Correspondence Writing
- Exercises
- Extra Reading
- Chapter 3 Organizing Business Correspondence
- Introduction
- Section 1: Business Letter
- Section 2: Business Email
- Exercises
- Extra Reading
- Part Two Routine Business Transactions Correspondence
- Chapter 4 Get and Keep Trade Relations
- Introduction
- Section 1: Establishing Trade Relations
- Section 2: Keeping Trade Relations
- Section 3: Satisfying Your Customers
- Useful Reference Expressions
- Exercises
- Extra Reading
- Chapter 5 Request Letters and Replies
- Introduction
- Section 1: Credit Requests
- Section 2: Replies to Credit Requests
- Section 3: Inquiries
- Section 4: Inquiry Replies
- Useful Reference Expressions
- Exercises
- Extra Reading
- Chapter 6 Negotiate for Profit
- Introduction
- Section 1: Offers and Quotations
- Section 2: Counteroffer
- Section 3: Order and Order Acknowledgment
- Useful Reference Expressions
- Exercises
- Extra Reading
- Chapter 7 Complaints, Claims and Adjustment
- Introduction
- Section 1: Complaints
- Section 2: Claims
- Section 3: Adjustments
- Useful Reference Expressions
- Exercises
- Extra Reading
- Part Three Contract-related Correspondence
- Chapter 8 Shipment-related Correspondence
- Introduction
- Section 1: Packing
- Section 2: Shipment
- Section 3: Insurance
- Useful Reference Expressions
- Exercises
- Extra Reading
- Chapter 9 Payment-related Correspondence
- Introduction
- Section 1: Remittance
- Section 2: Letter of Credit
- Section 3: Collection
- Useful Reference Expressions
- Exercises
- Extra Reading
- Part Four Other Business Correspondence
- Chapter 10 Social Business Correspondence
- Introduction
- Section 1: Thank-you Letters
- Section 2: Congratulation Letters
- Section 3: Sympathy Letters
- Section 4: Invitation Letters
- Useful Reference Expressions
- Exercises
- Extra Reading
- Chapter 11 Employment Correspondence
- Introduction
- Section 1: Application Letters
- Section 2: Follow-up Letters
- Section 3: Testimonials
- Section 4: Resignation Letters
- Useful Reference Expressions
- Exercises
- Extra Reading
- Appendix Words and Expressions
