职通商务英语（第三版）综合教程1

样章

作者：

贺雪娟

定价：

49.80 元

版面字数：

223.00千字

开本：

16开

装帧形式：

平装

页数：

148

最新
印次时间：

2026年08月

ISBN：

978-7-04-054798-6

物料号：

54798-00

出版时间：

2020-08-25

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

册数：

暂无

目录
- 前辅文
- Unit 1 Business Kaleidoscope
  - Section I Lead-in
  - Section II Reading What Is Business?
  - Section III Language Focus
  - Section IV Business Writing Business Letters
  - Section V Listening & Speaking Expressing Opinions
  - Section VI Business Etiquette Business Greetings and Introductions
- Unit 2 Business Enterprise
  - Section I Lead-in
  - Section II Reading What Form of Business Enterprises Is Best for You?
  - Section III Language Focus
  - Section IV Business Writing A Company Profile
  - Section V Listening & Speaking Presenting a Company
  - Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
- Unit 3 Business Plan
  - Section I Lead-in
  - Section II Reading Business Plan
  - Section III Language Focus
  - Section IV Business Writing Agendas
  - Section V Listening & Speaking Holding a Meeting
  - Section VI Business Etiquette Business Meeting Etiquette
- Unit 4 Business Relationship
  - Section I Lead-in
  - Section II Reading What Is Corporate Entertainment?
  - Section III Language Focus
  - Section IV Business Writing Business Cards & Business Greeting Cards
  - Section V Listening & Speaking Socializing
  - Section VI Business Etiquette Tips for Fine Dining Etiquette
- Review of Units 1–4
- Unit 5 Marketing
  - Section I Lead-in
  - Section II Reading The Marketing Mix
  - Section III Language Focus
  - Section IV Business Writing Telephone Messages
  - Section V Listening & Speaking Business Telephoning
  - Section VI Business Etiquette Telephone Manners
- Unit 6 Retail Business
  - Section I Lead-in
  - Section II Reading Retail Trade
  - Section III Language Focus
  - Section IV Business Writing Business Memos
  - Section V Listening & Speaking Offering Help
  - Section VI Business Etiquette Business Manners
- Unit 7 Banking
  - Section I Lead-in
  - Section II Reading The Business of Banking
  - Section III Language Focus
  - Section IV Business Writing Notices
  - Section V Listening & Speaking Giving and Asking for Advice
  - Section VI Business Etiquette Good Banking Etiquette
- Unit 8 Customer Service
  - Section I Lead-in
  - Section II Reading What Is Customer Service?
  - Section III Language Focus
  - Section IV Business Writing Letters of Complaints
  - Section V Listening & Speaking Dealing with Complaints
  - Section VI Business Etiquette Ten Commandments of Customer Services
- Review of Units 5–8
- Glossary