《管理英语》加强了对应用文等实用文体阅读能力的培养,将英语应用能力的训练具体体现于英语能力的培养之中,真正做到了“教、学、考”相互照应。此选题符合管理行业需求,选材贴近实际。
- Unit 1 Management Functions
- Reading and Translating
- Reading A: Management Functions
- Reading B: A Letter of Appointment
- Simulated Writing — Business Letters
- Listening and Speaking — Establishing Business Relationship
- Unit 2 Personnel Management
- Reading and Translating
- Reading A: Current Assessment
- Reading B: Job Description
- Simulated Writing — Fax
- Listening and Speaking — Inquiry and Offer
- Unit 3 Finance Management
- Reading and Translating
- Reading A: Cash Management
- Reading B: AlfmaManufacturing Company Ine Statement
- Simulated Writing — Quotation
- Listening and Speaking — Order
- Unit 4 Quality Management
- Reading and Translating
- Reading A: Total Quality Management
- Reading B: Certificate of Origin
- Simulated Writing — Commercial Invoice
- Listening and Speaking — Setting up a Joint Venture
- Unit 5 Marketing Management
- Reading and Translating
- Reading A: Marketing
- Reading B: A CustomerizatioAd
- Simulated Writing — Bill of Exchange
- Listening and Speaking — Technology Transfer &amp
- Unit 6 Banking Management
- Reading and Translating
- Reading A: Electronic Banking
- Reading B: Letter of Credit
- Simulated Writing — Applicatiofor Letter of Credit
- Listening and Speaking — Payment
- Unit 7 Insurance Management
- Reading and Translating
- Reading A: Insurable Risks
- Reading B: Life Insurance Applicatioto the COUNCIL Life Insurance Company
- Simulated Writing m Insurance Policy
- Listening and Speaking — Insurance and Claim
- Unit 8 Securities Management
- Reading and Translating
- Reading A: The Stock Market
- Reading B: New York Stock Exchange (NYSE) Stocks Quotes
- Simulated Writing — Bill of Lading
- Listening and Speaking — Packing and Shipment
- Unit 9 International Trade
- Reading and Translating
- Reading A: Tariff Protection
- Reading B: Notice of Invitatiofor Bids
- Simulated Writing m Sales Contract
- Listening and Speaking — Signing a Contract
- Unit 10 Business Ethics
- Reading and Translating
- Reading A: Ethical Dilemmas
- Reading B: What Our Code Is All About
- Simulated Writing — Inter-office Memos
- Listening and Speaking — Management of a Joint Venture
- Glossary
- Phrases