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职业教育行业英语立体化系列教材——管理英语

“十二五”职业教育国家规划教材

作者:
《管理英语》编写组
定价:
39.50元
ISBN:
978-7-04-044620-3
版面字数:
301.000千字
开本:
16开
全书页数:
180页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2016-02-02
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合

《管理英语》加强了对应用文等实用文体阅读能力的培养,将英语应用能力的训练具体体现于英语能力的培养之中,真正做到了“教、学、考”相互照应。此选题符合管理行业需求,选材贴近实际。

  • Unit 1 Management Functions
    • Reading and Translating
    • Reading A: Management Functions
    • Reading B: A Letter of Appointment
    • Simulated Writing — Business Letters
    • Listening and Speaking — Establishing Business Relationship
  • Unit 2 Personnel Management
    • Reading and Translating
    • Reading A: Current Assessment
    • Reading B: Job Description
    • Simulated Writing — Fax
    • Listening and Speaking — Inquiry and Offer
  • Unit 3 Finance Management
    • Reading and Translating
    • Reading A: Cash Management
    • Reading B: AlfmaManufacturing Company Ine Statement
    • Simulated Writing — Quotation
    • Listening and Speaking — Order
  • Unit 4 Quality Management
    • Reading and Translating
    • Reading A: Total Quality Management
    • Reading B: Certificate of Origin
    • Simulated Writing — Commercial Invoice
    • Listening and Speaking — Setting up a Joint Venture
  • Unit 5 Marketing Management
    • Reading and Translating
    • Reading A: Marketing
    • Reading B: A CustomerizatioAd
    • Simulated Writing — Bill of Exchange
    • Listening and Speaking — Technology Transfer &amp
  • Unit 6 Banking Management
    • Reading and Translating
    • Reading A: Electronic Banking
    • Reading B: Letter of Credit
    • Simulated Writing — Applicatiofor Letter of Credit
    • Listening and Speaking — Payment
  • Unit 7 Insurance Management
    • Reading and Translating
    • Reading A: Insurable Risks
    • Reading B: Life Insurance Applicatioto the COUNCIL Life Insurance Company
    • Simulated Writing m Insurance Policy
    • Listening and Speaking — Insurance and Claim
  • Unit 8 Securities Management
    • Reading and Translating
    • Reading A: The Stock Market
    • Reading B: New York Stock Exchange (NYSE) Stocks Quotes
    • Simulated Writing — Bill of Lading
    • Listening and Speaking — Packing and Shipment
  • Unit 9 International Trade
    • Reading and Translating
    • Reading A: Tariff Protection
    • Reading B: Notice of Invitatiofor Bids
    • Simulated Writing m Sales Contract
    • Listening and Speaking — Signing a Contract
  • Unit 10 Business Ethics
    • Reading and Translating
    • Reading A: Ethical Dilemmas
    • Reading B: What Our Code Is All About
    • Simulated Writing — Inter-office Memos
    • Listening and Speaking — Management of a Joint Venture
  • Glossary
  • Phrases

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