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职通商务英语(第二版)综合教程2

“十二五”职业教育国家规划教材

作者:
贺雪娟
定价:
39.50 元
版面字数:
298千字
开本:
16开
装帧形式:
平装
版次:
2
最新版次
印刷时间:
2021年
ISBN:
978-7-04-044274-8
物料号:
44274-00
出版时间:
2016-03-23
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合

《职通商务英语(第二版)》立体化系列教材由《职通商务英语(第二版)综合教程1~4册》《职通商务英语(第二版)听说教程1~3册》《职通商务英语(第二版)拓展教程1~4册》三大模块构成。其中,《职通商务英语(第二版)综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语(第二版)听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语(第二版)拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。《职通商务英语综合教程2(第2版)》围绕国际商务及国际贸易流程设计单元主题,进一步培养学生实际运用语言的能力及专业商科知识。

  • 目录
    • 前辅文
      • Unit 1 International Business
        • Section I Lead-in
          • Section II Reading International Business
            • Section III Language Focus
              • Vocabulary International Business
                • Grammar Gerunds and Infinitives
                  • Translation Economic Globalization
                  • Section IV Business Writing Fax
                    • Section V Listening & Speaking Making Business Appointments
                      • Section VI Business Etiquette Etiquette of Business Appointments
                      • Unit 2 Business Expansion
                        • Section I Lead-in
                          • Section II Reading Nestlé S. A.
                            • Section III Language Focus
                              • Vocabulary Business Expansion
                                • Grammar Participles
                                  • Translation Company Prospectus
                                  • Section IV Business Writing Résumé
                                    • Section V Listening & Speaking Job Interview in a Multinational Company
                                      • Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
                                      • Unit 3 Business Plan
                                        • Section I Lead-in
                                          • Section II Reading Market Assessment
                                            • Section III Language Focus
                                              • Vocabulary Business Plan
                                                • Grammar Direct and Indirect Questions
                                                  • Translation A Business Plan
                                                  • Section IV Business Writing Meeting Minutes
                                                    • Section V Listening & Speaking Holding a Business Plan Meeting
                                                      • Section VI Business Etiquette Etiquette for Event Planning
                                                      • Review of Units 1–3
                                                        • Unit 4 Business Relationships
                                                          • Section I Lead-in
                                                            • Section II Reading Corporate Sponsorship
                                                              • Section III Language Focus
                                                                • Vocabulary Corporate Sponsorship Concept
                                                                  • Grammar The Usage of “It”
                                                                    • Translation Business Relationships
                                                                    • Section IV Business Writing Letters of Invitation
                                                                      • Section V Listening & Speaking Inviting Skills
                                                                        • Section VI Business Etiquette Business Etiquette in Corporate Events
                                                                        • Unit 5 Marketing
                                                                          • Section I Lead-in
                                                                            • Section II Reading Marketing Research
                                                                              • Section III Language Focus
                                                                                • Vocabulary Marketing
                                                                                  • Grammar Existential Sentences
                                                                                    • Translation Marketing Activities
                                                                                    • Section IV Business Writing Marketing Research Questionnaires
                                                                                      • Section V Listening & Speaking Describing Marketing Graphs
                                                                                        • Section VI Business Etiquette Marketing Etiquette
                                                                                        • Unit 6 Advertising
                                                                                          • Section I Lead-in
                                                                                            • Section II Reading Corporate Advertising
                                                                                              • Section III Language Focus
                                                                                                • Vocabulary Advertising
                                                                                                  • Grammar Nominal Clauses
                                                                                                    • Translation Advertising Activities
                                                                                                    • Section IV Business Writing Short Reports
                                                                                                      • Section V Listening & Speaking Business Telephoning
                                                                                                        • Section VI Business Etiquette Advertising Etiquette
                                                                                                        • Review of Units 4–6
                                                                                                          • Unit 7 Import and Export
                                                                                                            • Section I Lead-in
                                                                                                              • Section II Reading Import and Export Business
                                                                                                                • Section III Language Focus
                                                                                                                  • Vocabulary Import and Export Business
                                                                                                                    • Grammar Relative Clause
                                                                                                                      • Translation Import and Export Activities
                                                                                                                      • Section IV Business Writing Letters to Establish Business Relations
                                                                                                                        • Section V Listening & Speaking Negotiation Skills
                                                                                                                          • Section VI Business Etiquette Global Business Dress Code
                                                                                                                          • Unit 8 Investment
                                                                                                                            • Section I Lead-in
                                                                                                                              • Section II Reading Investments and the Investment Process
                                                                                                                                • Section III Language Focus
                                                                                                                                  • Vocabulary Investment
                                                                                                                                    • Grammar Adverbial Clause
                                                                                                                                      • Translation Investing Activities
                                                                                                                                      • Section IV Business Writing Credit Inquiry Letter
                                                                                                                                        • Section V Listening & Speaking Participating in a Discussion
                                                                                                                                          • Section VI Business Etiquette How to Avoid Problems in Discussing Investment Strategy
                                                                                                                                          • Unit 9 Exhibitions and Trade Fairs
                                                                                                                                            • Section I Lead-in
                                                                                                                                              • Section II Reading Trade Exhibition Trends
                                                                                                                                                • Section III Language Focus
                                                                                                                                                  • Vocabulary Exhibition and Trade Fairs
                                                                                                                                                    • Grammar Subjunctive Mood
                                                                                                                                                      • Translation Exhibition Activities
                                                                                                                                                      • Section IV Business Writing A Letter of Application
                                                                                                                                                        • Section V Listening & Speaking Questioning and Listening Skills
                                                                                                                                                          • Section VI Business Etiquette Etiquette for Trade Shows
                                                                                                                                                          • Unit 10 Customer Relationship Management
                                                                                                                                                            • Section I Lead-in
                                                                                                                                                              • Section II Reading Manage Your Customer Care
                                                                                                                                                                • Section III Language Focus
                                                                                                                                                                  • Vocabulary Customer Relationship Management
                                                                                                                                                                    • Grammar Agreement of Subject and Verb
                                                                                                                                                                      • Translation CRM Sentences
                                                                                                                                                                      • Section IV Business Writing Letters of Appreciation
                                                                                                                                                                        • Section V Listening & Speaking Approaching Customers
                                                                                                                                                                          • Section VI Business Etiquette How Can Customer Service Be Friendly
                                                                                                                                                                          • Review of Units 7–10
                                                                                                                                                                            • Glossary

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