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职通商务英语（第二版）综合教程4

“十二五”职业教育国家规划教材
样章
作者：
贺雪娟
定价：
39.50元
ISBN：
978-7-04-044636-4
版面字数：
265.000千字
开本：
16开
全书页数：
157页
装帧形式：
平装
重点项目：
“十二五”职业教育国家规划教材
出版时间：
2016-03-23
物料号：
44636-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
暂无
  • 前辅文
  • Unit 1 Corporate Innovation
    • Section I Opening Case Apple Sends a New Signal to Consumers
    • Section II Related Theories
    • Section III Case Study Products and Services: Innovation Matters — A Case Study of Google Inc.
    • Section IV Focus on Skills
    • Section V Business Humor A Car as Collateral
  • Unit 2 International Operations
    • Section I Opening Case Logitech’s Global Operations
    • Section II Related Theories
    • Section III Case Study How the Swedish Retailer Became a Global Cult Brand — A Case Study of IKEA
    • Section IV Focus on Skills
    • Section V Business Humor True Definition of Globalization
  • Unit 3 Strategic Management
    • Section I Opening Case What Does Geely Gain from the Volvo Deal?
    • Section II Related Theories
    • Section III Case Study The Strategy of Eastman Kodak Company — A Case Study
    • Section IV Focus on Skills
    • Section V Business Humor You Must Be an Engineer
  • Unit 4 International Marketing
    • Section I Opening Case The Market Segmentation of P&G
    • Section II Related Theories
    • Section III Case Study Focusing on Marketing Strategy with Segmentation and Differentiation — A Case Study of FedEx Corp.
    • Section IV Focus on Skills
    • Section V Business Humor Different Aspects of Marketing
  • Unit 5 E–Commerce
    • Section I Opening Case E–Commerce: Challenges of Amazon in Book Publishing
    • Section II Related Theories
    • Section III Case Study Electronic Commerce at eBay
    • Section IV Focus on Skills
    • Section V Business Humor The Phone
  • Unit 6 International Franchising
    • Section I Opening Case KFC — Gold Standard in Franchising
    • Section II Related Theories
    • Section III Case Study Kremed! — The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition, Greed, and Inexperience.
    • Section IV Focus on Skills
    • Section V Business Humor A Beggar’s Franchising
  • Unit 7 Global Supply Chain Management
    • Section I Opening Case Dell’s Selling Computer Directly to Customers
    • Section II Related Theories
    • Section III Case Study Supply Chain Management Practices — A Case Study of Wal-Mart
    • Section IV Focus on Skills
    • Section V Business Humor The Shredder
  • Unit 8 Venture Investment
    • Section I Opening Case IDG in China
    • Section II Related theories
    • Section III Case Study KPCB: The World Leading Venture Capital Firm — A Case Study of KPCB
    • Section IV Focus on Skills
    • Section V Business Humor A Doctor’s Wise Investment
  • Unit 9 International Service Outsourcing
    • Section I Opening Case Focusing on Core Competencies
    • Section II Related Theories
    • Section III Case Study A Chinese Outsourcing Company in Japanese Market
    • Section IV Focus on Skills
    • Section V Business Humor Outsourcing
  • Unit 10 Intercultural Business Communication
    • Section I Opening Case Key to VW’s Success in America Is Cultural Understanding
    • Section II Related Theories
    • Section III Case Study Euro Disney: From Dream to Nightmare — A Case Study of Disney
    • Section IV Focus on Skills
    • Section V Business Humor The New Manager
  • Glossary
  • Useful Expressions

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