- 前辅文
- Unit 1 Business Kaleidoscope
- Section I Lead-in
- Section II Reading What Is Business?
- Section III Language Focus
- Section IV Business Writing Business Letters
- Section V Listening & Speaking Expressing Opinions
- Section VI Business Etiquette Business Greetings and Introductions
- Unit 2 Business Enterprise
- Section I Lead-in
- Section II Reading What Form of Business Enterprises Is Best for You?
- Section III Language Focus
- Section IV Business Writing A Company Profile
- Section V Listening & Speaking Presenting a Company
- Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
- Unit 3 Business Plan
- Section I Lead-in
- Section II Reading Business Plan
- Section III Language Focus
- Section IV Business Writing Agendas
- Section V Listening & Speaking Holding a Meeting
- Section VI Business Etiquette Business Meeting Etiquette
- Unit 4 Business Relationship
- Section I Lead-in
- Section II Reading What Is Corporate Entertainment?
- Section III Language Focus
- Section IV Business Writing Business Cards & Business Greeting Cards
- Section V Listening & Speaking Socializing
- Section VI Business Etiquette Tips for Fine Dining Etiquette
- Review of Units 1–4
- Unit 5 Marketing
- Section I Lead-in
- Section II Reading The Marketing Mix
- Section III Language Focus
- Section IV Business Writing Telephone Messages
- Section V Listening & Speaking Business Telephoning
- Section VI Business Etiquette Telephone Manners
- Unit 6 Retail Business
- Section I Lead-in
- Section II Reading Retail Trade
- Section III Language Focus
- Section IV Business Writing Business Memos
- Section V Listening & Speaking Offering Help
- Section VI Business Etiquette Business Manners
- Unit 7 Banking
- Section I Lead-in
- Section II Reading The Business of Banking
- Section III Language Focus
- Section IV Business Writing Notices
- Section V Listening & Speaking Giving and Asking for Advice
- Section VI Business Etiquette Good Banking Etiquette
- Unit 8 Customer Service
- Section I Lead-in
- Section II Reading What Is Customer Service?
- Section III Language Focus
- Section IV Business Writing Letters of Complaints
- Section V Listening & Speaking Dealing with Complaints
- Section VI Business Etiquette Ten Commandments of Customer Services
- Review of Units 5–8
- Glossary