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职通商务英语教师参考书1
《职通商务英语·教师参考书1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、 以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识，以及在未来岗位中完成 商务任务和商务交际的能力。
作者：
王敏 邬帅
定价：
39.00 元
出版时间：
2010-08-13
ISBN：
978-7-04-029615-0
物料号：
29615-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
重点项目：
暂无
版面字数：
355千字
开本：
16开
装帧形式：
平装
页数：
214
最新印次时间：
2010年01月
- 目录
- Unit 1 Business Kaleidoscope
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 2 Business Enterprise
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 3 Business Plan
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 4 Business Relationship
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 5 Marketing
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 6 Advertising
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 7 Retail Business
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 8 Banking
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 9 E-Business
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Unit 10 Customer Service
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
- Suggested Teaching Schedule
- Answer Key for Reviews
- Unit 1 Business Kaleidoscope
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