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职业教育行业英语立体化系列教材——管理英语
《管理英语》加强了对应用文等实用文体阅读能力的培养，将英语应用能力的训练具体体现于英语能力的培养之中，真正做到了“教、学、考”相互照应。此选题符合管理行业需求，选材贴近实际。
作者：
《管理英语》编写组
定价：
39.50元
出版时间：
2016-02-02
ISBN：
978-7-04-044620-3
物料号：
44620-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
重点项目：
“十二五”职业教育国家规划教材
版面字数：
301.000千字
开本：
16开
全书页数：
180页
装帧形式：
平装
- Unit 1 Management Functions
- Reading and Translating
- Reading A： Management Functions
- Reading B： A Letter of Appointment
- Simulated Writing — Business Letters
- Listening and Speaking — Establishing Business Relationship
- Unit 2 Personnel Management
- Reading and Translating
- Reading A： Current Assessment
- Reading B： Job Description
- Simulated Writing — Fax
- Listening and Speaking — Inquiry and Offer
- Unit 3 Finance Management
- Reading and Translating
- Reading A： Cash Management
- Reading B： AlfmaManufacturing Company Ine Statement
- Simulated Writing — Quotation
- Listening and Speaking — Order
- Unit 4 Quality Management
- Reading and Translating
- Reading A： Total Quality Management
- Reading B： Certificate of Origin
- Simulated Writing — Commercial Invoice
- Listening and Speaking — Setting up a Joint Venture
- Unit 5 Marketing Management
- Reading and Translating
- Reading A： Marketing
- Reading B： A CustomerizatioAd
- Simulated Writing — Bill of Exchange
- Listening and Speaking — Technology Transfer &amp
- Unit 6 Banking Management
- Reading and Translating
- Reading A： Electronic Banking
- Reading B： Letter of Credit
- Simulated Writing — Applicatiofor Letter of Credit
- Listening and Speaking — Payment
- Unit 7 Insurance Management
- Reading and Translating
- Reading A： Insurable Risks
- Reading B： Life Insurance Applicatioto the COUNCIL Life Insurance Company
- Simulated Writing m Insurance Policy
- Listening and Speaking — Insurance and Claim
- Unit 8 Securities Management
- Reading and Translating
- Reading A： The Stock Market
- Reading B： New York Stock Exchange （NYSE） Stocks Quotes
- Simulated Writing — Bill of Lading
- Listening and Speaking — Packing and Shipment
- Unit 9 International Trade
- Reading and Translating
- Reading A： Tariff Protection
- Reading B： Notice of Invitatiofor Bids
- Simulated Writing m Sales Contract
- Listening and Speaking — Signing a Contract
- Unit 10 Business Ethics
- Reading and Translating
- Reading A： Ethical Dilemmas
- Reading B： What Our Code Is All About
- Simulated Writing — Inter-office Memos
- Listening and Speaking — Management of a Joint Venture
- Glossary
- Phrases
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