- 目录
- 前辅文
- Chapter 01 LAND & PEOPLE
- • The Regions of Thailand
- • Climate and Seasons
- • The People
- • A Brief History
- • Government and Politics
- • Town and Country
- Chapter 02 VALUES & ATTITUDES
- • Knowing One’s Place
- • Status and Face
- • Respect for Others, and the Wai
- • Self-Confi dence
- • Self-Control
- • Maintaining Social Harmony
- • Love of Fun
- • Generosity
- • The Importance of the Head
- • Attitudes to Sex
- • Attitudes to Foreigners
- Chapter 03 RELIGION & TRADITION
- • Thai Buddhism: A Brief Description
- • Visiting Temples
- • Religious Rites
- • Religious Festivals
- • The Brahmin Infl uence
- • The Spirit World
- • Other Religious Groups
- Chapter 04 MONARCHY & MILITARY
- • The Monarchy Today
- • Respect for the King
- • The Chakri Dynasty
- • Who’s Who in the Thai Royal Family
- • Royal Titles
- • The Armed Services
- • Important Military Prime Ministers
- • The Armed Forces Today
- Chapter 05 FAMILY & SOCIAL RELATIONSHIPS
- • Children and the Family Hierarchy
- • Names and Nicknames
- • Family Obligations and Nepotism
- • Birth and Birthdays
- • Marriage
- • Death
- • The Position of Women
- • Thai Houses
- • Relationships at Work
- • Thai Relationships with Non-Thais
- • Visiting People at Home
- Chapter 06 TIME OUT
- • Eating Out—Thai Style
- • Thai Cuisine
- • Meals
- • Words on the Menu
- • Typical Dishes
- • Condiments
- • Fruit and Desserts
- • Drinks
- • Shopping
- • Sightseeing
- • Cultural Life
- • Popular Culture
- • Sports
- • Holidays and Festivals
- • Nightlife
- Chapter 07 TRAVEL, HEALTH, & SAFETY
- • Ease of Travel
- • Arrival
- • Entry Restrictions
- • Transportation in Bangkok
- • Transportation in the Provinces
- • Where to Stay
- • Security
- • Health Matters
- Chapter 08 BUSINESS BRIEFING
- • Preparation Is Vital
- • The Chinese in Business
- • Management Thai Style
- • Establishing Trust
- • Meetings
- • Dealing with the Government
- • Women in Business and the Professions
- • Kickbacks
- Chapter 09 COMMUNICATING
- • The Thai Language
- • Communicating with the Thais
- • Understanding Thai English
- • Addressing People
- • Learning Thai
- • A Word about Time
- • Dos and Don’ts
- • Communications and the Media
- • Conclusion
- Appendices
- Exercises
- keys