- 目录
- Front Matter
- Vietnam
- Chapter 01 LAND & PEOPLE
- Geography
- A Brief History
- The Political System
- The Ethnic Mix
- The Role of Returnees
- Vietnam in the World
- Chapter 02 VALUES & ATTITUDES
- The Role of Confucianism
- Western Influences
- National Identity
- The Changing Family Role
- The Changing Role of Women
- Regional Differences
- Attitudes Toward Foreigners
- Maintaining Harmony
- Attitudes Toward Education
- Chapter 03 RELIGION, FESTIVALS, & RITUALS
- A Religious Kaleidoscope
- Traditional Festivals and National Holidays
- Birthdays, Weddings, and Funerals
- Chapter 04 THE VIETNAMESE AT HOME
- Daily Life
- Who Spends What
- Housing
- The Education System
- Military Service
- Visiting a Vietnamese Home
- Chapter 05 FOOD & DRINK
- Foreign Infl uences
- Eating Out
- Traditional Habits
- Banquets and Entertaining
- Dining Etiquette
- Chopstick Skills and Etiquette
- Chapter 06 TIME OUT
- Vietnamese Culture
- Shopping
- Places to Visit
- Chapter 07 TRAVEL, HEALTH, & SAFETY
- Getting Around
- Where to Stay
- Health
- Safety and Security
- Chapter 08 BUSINESS BRIEFING
- Vietnam’s New-Look Economy
- Making Investment Easier
- Doing Business
- Setting Up the Meeting
- At the Meeting
- The Decision-Making Process
- Contracts and Fulfi llment
- Trade Unions
- Chapter 09 COMMUNICATING
- Language
- Face-to-Face Communication
- Body Language
- The Media
- Mail and Telecommunications
- Conclusion
- Appendices
- Exercises