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职通商务英语教师参考书2

暂无简介

作者：

邓曼英李恩慧

定价：

40.00元

出版时间：

2010-09-17

ISBN：

978-7-04-030670-5

物料号：

30670-00

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

重点项目：

暂无

版面字数：

376.000千字

开本：

16开

全书页数：

218页

装帧形式：

平装

Unit 1 International Business
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 2 Business Expansion
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 3 Business Plan
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 4 Business Relationships
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 5 Marketing
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 6 Advertising
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 7 Import and Export
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 8 Investment
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 9 Exhibitions and Trade Fairs
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Unit 10 Customer Relationship Management
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Resource Data
Answer key for Reviews

1