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领先商务英语阅读2

样章
作者：
潘惠霞
定价：
33.00 元
版面字数：
454千字
开本：
16开
装帧形式：
平装
版次：
1
最新版次
印刷时间：
1899年
ISBN：
978-7-04-029283-1
物料号：
29283-00
出版时间：
2010-11-30
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语阅读
暂无
  • 目录
    • 前辅文
      • Unit 1 E-commerce (I)
        • Text A: Niche Marketing Strategies on eBay
          • Text B: Pierre Omidyar and His eBay
          • Unit 2 Intercultural Etiquette
            • Text A: Intercultural Business Etiquette and Protocol
              • Text B: Gift Civing and Dining Etiquette in Intercultural Situations
              • Unit 3 Global Brands
                • Text A: Best Global Brands
                  • Text B: Will Yahoo! Feel the Love?
                  • Unit 4 Cultural Differences
                    • Text A: Working Through Language, Time, and Cultural Differences
                      • Text B: Culture Shock: It's the Little Things That Count in the Biggest Ways
                      • Unit 5 Online Security
                        • Text A: Internal Auditors' Battle Against Fraud I
                          • Text B: Looming Online Security Threats in 2008
                          • Unit 6 Corporate Security
                            • Text A: Internal Auditors' Battle Against Fraud II
                              • Text B: Countering Espionage - A Modern Threat
                              • Unit 7 Career Planning
                                • Text A: Culture Affects Career and Life Planning
                                  • Text B: Chili, Hot Dogs, and the Family Legacy
                                  • Unit 8 Corporate Management
                                    • Text A: Inspirational Leadership in Difficult Times
                                      • Text B: Trust Rules: The Most Important Secret About Trust
                                      • Unit 9 Credit Cards
                                        • Text A: The Evolution of Credit Cards
                                          • Text B: American Views About Cards: Negative
                                          • Unit 10 Career Shift
                                            • Text A: Gates Looks into PC's Future as Career Shift Approaches
                                              • Text B: Amid Cheers and Tears, Gates Says Goodbye
                                              • Unit 11 E-commerce (II)
                                                • Text A: E-commerce
                                                  • Text B: Myths and Realities
                                                  • Unit 12 Leadership (I)
                                                    • Text A: Business Story Telling
                                                      • Text B: Treasure Island: The Power of Trade
                                                      • Unit 13 Trade Protectionism
                                                        • Text A: Protectionism
                                                          • Text B: U.S. Government Favoritism Has Hurt Vietnamese Shrimp Farmers
                                                          • Unit 14 Leadership (II)
                                                            • Text A: A Definition of Leadership
                                                              • Text B: Leadership, Communication and Change
                                                              • Unit 15 Effective Communication
                                                                • Text A: Communication Skills
                                                                  • Text B: Principles of Defusing Hostility
                                                                  • Unit 16 Motivation
                                                                    • Text A: Motivation
                                                                      • Text B: Why Your Employees Are Losing Motivation

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