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领先商务英语阅读2

样章
作者：
潘惠霞
定价：
33.00元
ISBN：
978-7-04-029283-1
版面字数：
454.000千字
开本：
16开
全书页数：
309页
装帧形式：
平装
重点项目：
暂无
出版时间：
2010-11-30
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语阅读
暂无
  • 前辅文
  • Unit 1 E-commerce (I)
    • Text A: Niche Marketing Strategies on eBay
    • Text B: Pierre Omidyar and His eBay
  • Unit 2 Intercultural Etiquette
    • Text A: Intercultural Business Etiquette and Protocol
    • Text B: Gift Giving and Dining Etiquette in Intercultural Situations
  • Unit 3 Global Brands
    • Text A: Best Global Brands
    • Text B: Will Yahoo! Feel the Love?
  • Unit 4 Cultural Differences
    • Text A: Working Through Language, Time, and Cultural Differences
    • Text B: Culture Shock: It’s the Little Things That Count in the Biggest Ways
  • Unit 5 Online Security
    • Text A: Internal Auditors’ Battle Against Fraud I
    • Text B: Looming Online Security Threats in 2008
  • Unit 6 Corporate Security
    • Text A: Internal Auditors’ Battle Against Fraud II
    • Text B: Countering Espionage — A Modern Threat
  • Unit 7 Career Planning
    • Text A: Culture Affects Career and Life Planning
    • Text B: Chili, Hot Dogs, and the Family Legacy
  • Unit 8 Corporate Management
    • Text A: Inspirational Leadership in Difficult Times
    • Text B: Trust Rules: The Most Important Secret About Trust
  • Unit 9 Credit Cards
    • Text A: The Evolution of Credit Cards
    • Text B: American Views About Cards: Negative
  • Unit 10 Career Shift
    • Text A: Gates Looks into PC’s Future as Career Shift Approaches
    • Text B: Amid Cheers and Tears, Gates Says Goodbye
  • Unit 11 E-commerce (II)
    • Text A: E-commerce
    • Text B: Myths and Realities
  • Unit 12 Leadership (I)
    • Text A: Business Story Telling
    • Text B: Treasure Island: The Power of Trade
  • Unit 13 Trade Protectionism
    • Text A: Protectionism
    • Text B: U.S. Government Favoritism Has Hurt Vietnamese Shrimp Farmers
  • Unit 14 Leadership (II)
    • Text A: A Definition of Leadership
    • Text B: Leadership, Communication and Change
  • Unit 15 Effective Communication
    • Text A: Communication Skills
    • Text B: Principles of Defusing Hostility
  • Unit 16 Motivation
    • Text A: Motivation
    • Text B: Why Your Employees Are Losing Motivation

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