本书是领先商务英语（专业）系列教材中商务英语阅读1-4中的一本。本书以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事&rdquo
- 目录
- 前辅文
- Unit 1 Economic Evolution
- Text A Economic Evolution
- Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
- Unit 2 Trade
- Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
- Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
- Unit 3 Trade Remedies
- Text A Trade Remedies-What Business Needs to Know
- Text B Japan Emerges from Its Trade Shell
- Unit 4 Banking
- Text A The Banking Crisis: Thinking the Unthinkable
- Text B Could German State Banks Collapse?
- Unit 5 Cross-cultural Dilemmas
- Text A Reconciling Cultural Dilemmas
- Text B Dilemma Mapping in South Africa
- Unit 6 Does the Internet Change Us a Lot?
- Text A Is Music Piracy Stealing?
- Text B Google's Antitrust Trouble
- Unit 7 Brand Building
- Text A Learning from the Olympics
- Text B Who's Got the Power?
- Unit 8 Green Powers
- Text A Wind: The Power, the Promise, the Business
- Text B Green Investing: Clever Plays in Clean Tech
- Unit 9 Leadership Culture
- Text A The Cultural Business Leader and His Task
- Text B The Last Rajah
- Unit 10 Emerging Markets
- Text A The New Champions: Emerging Markets
- Text B Banking in India
- Unit 11 Brand
- Text A Best Global Brands
- Text B How Does a Brand Promise Drives Change in a Multinational Organization?
- Unit 12 Globalization
- Text A China's Accounting Switch Holds Perils as well as Promise
- Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
- Unit 13 Corporate Social Responsibility
- Text A What Really Went Wrong with Enron? A Culture of Evil?
- Text B Johnson & Johnson's Corporate Social Responsibility
- Unit 14 Sub-prime Crisis
- Text A Sub-prime Crisis, What ls It About?
- Text B Mortgage Woes Could Be "Tip of the Iceberg”
