《领先商务英语专业系列教材·领先商务英语（阅读1）》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事&rdquo
- 目录
- 前辅文
- Unit 1 Globalization
- Text A: China Goes Clobal
- Text B: The Global Market: Translating and Localizing
- Reading Strategy
- Unit 2 Credit Card
- Text A: How Does a Credit Card Work?
- Text B: Two Essays About the History of Credit Card
- Reading Strategy
- Unit 3 Personal Branding and Company Branding
- Text A: The Brand Called You
- Text B: The Key to Successful Branding in China
- Reading Strategy
- Unit 4 Wal-Mart
- Text A: The Model Manager of Wal-Mart
- Text B: Wal-Mart Nation
- Reading Strategy
- Unit 5 International Trade
- Text A: Survey of International Trade
- Text B: Biography of Adam Smith
- Reading Strategy
- Unit 6 Silicon Valley Success Stories
- Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
- Text B: The Legend of Silicon Valley
- Reading Strategy
- Unit 7 Marketing Innovation
- Text A: P&C's Innovation Culture
- Text B: P&G: A Japanese Marketing Success Story
- Reading Strategy
- Unit 8 The History of Chinese Banking System
- Text A: The History of Chinese Banking System
- Text B: The World Bank
- Reading Strategy
- Unit 9 Management
- Text A: What Is Management?
- Text B: Peter F. Drucker--Father of Modern Management
- Reading Strategy
- Unit 10 Management Theories
- Text A: Organizing Process in Management
- Text B: Management: Historical Perspectives
- Reading Strategy
- Unit 11 Microcredit
- Text A: Loans Among Family Members
- Text B: Loans and Family: Do They Mix?
- Unit 12 Partnership
- Text A: Hard Time in Starting a Small Busines
- Text B: Muhammad Yunus and His Grameen Bank
- Unit 13 Merger and Acquisition in Business
- Text A: Chinese M&A: Moving Target
- Text B: Microsoft's Mating Dance
- Unit 14 The International Business Law
- Text A: China's New Company Law
- Text B: Forms of Foreign Investment in China
- Unit 15 Learn Mandarin
- Text A: Get Ahead, Learn Mandarin
- Text B: Verbal Communication in Business
- Unit 16 Business Communication
- Text A: Nonverbal Behaviors in Different Business Cultures
- Text B: Doing Business in the U.S.A.
