《领先商务英语专业系列教材·领先商务英语（阅读1）》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块，从易到难、循序渐进排列。本书为第1册。
- 前辅文
- Unit 1 Globalization
- Text A: China Goes Global
- Text B: The Global Market: Translating and Localizing
- Reading Strategy
- Unit 2 Credit Card
- Text A: How Does a Credit Card Work?
- Text B: Two Essays About the History of Credit Card
- Reading Strategy
- Unit 3 Personal Branding and Company Branding
- Text A: The Brand Called You
- Text B: The Key to Successful Branding in China
- Reading Strategy
- Unit 4 Wal-Mart
- Text A: The ModelManager of Wal-Mart
- Text B: Wal-Mart Nation
- Reading Strategy
- Unit 5 International Trade
- Text A: Survey of International Trade
- Text B: Biography of Adam Smith
- Reading Strategy
- Unit 6 Silicon Valley Success Stories
- Text A: Tesla Motor's Second Electric Car WillBe Made in Silicon Valley
- Text B: The Legend of Silicon Valley 104
- Reading Strategy
- Unit 7 Marketing Innovation
- Text A: P&G's Innovation Culture
- Text B: P&G: A Japanese Marketing Success Story
- Reading Strategy
- Unit 8 The History of Chinese Banking System
- Text A: The History of Chinese Banking System
- Text B: The World Bank
- Reading Strategy
- Unit 9 Management
- Text A: What Is Management?
- Text B: Peter F. Drucker—Father of Modern Management
- Reading Strategy
- Unit 10 Management Theories
- Text A: Organizing Process in Management
- Text B: Management: Historical Perspectives
- Reading Strategy
- Unit 11 Microcredit
- Text A: Loans Among Family Members
- Text B: Loans and Family: Do They Mix?
- Unit 12 Partnership
- Text A: Hard Time in Starting a Small Business
- Text B: Muhammad Yunus and His Grameen Bank
- Unit 13 Merger and Acquisition in Business
- Text A: Chinese M&A: Moving Target
- Text B: Microsoft's Mating Dance
- Unit 14 The International Business Law
- Text A: China's New Company Law
- Text B: Forms of Foreign Investmentin China
- Unit 15 Learn Mandarin
- Text A: Get Ahead, Learn Mandarin
- Text B: Verbal Communication in Business
- Unit 16 Business Communication
- Text A: Nonverbal Behaviors in Different Business Cultures
- Text B: Doing Business in the U.S.A.
