商务英语精读(1)完整版附答案

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目录
- Unit 1 Essentials of Business
  - Reading Ⅰ The Nature of Business
  - Reading Ⅱ Trading
    - Special Use Countable and Uncountable Nouns
  - Extended Activities
    - Phonetic Drills Front Vowels（前元音）
    - Function and Structure Meeting People
    - Practical Reading Timetable
    - Business World Fortune Global Forum
- Unit 2 Marketing
  - Reading Ⅰ Marketing and Promotion
  - Reading Ⅱ Markets, Demand and Supply
    - Special Use Numerical Fxpressions （1）
  - Extended Activities
    - Phonetic Drills Central Vowels（中位元音）
    - Function and Structure Introducing People
    - Practical Reading Price List
    - Business World The Marketing Mix（营销策略）
- Unit 3 Career
  - Reading Ⅰ Modern Servant——Nanny
  - Reading Ⅱ Gardener
    - Special Use Describe People’s Appearance
  - Extended Activities
    - Phonetic Drills Back Vowels（后位元音）
    - Function and Structure Expressing and Responding to Thanks
    - Practical Reading Business Cards
    - Business World What Does an Employer Do？
- Unit 4 Jobs and Occupations
  - Reading Ⅰ Personal Progress and Job-hopping
  - Reading Ⅱ Branson’s New Route to More Jobs
    - Special Use Words of Job APPlication
  - Extended Activities
    - Phonetic Drills Closing Diphthongs（合口双元音）（1）
    - Function and Structure Describe One’s Occupation
    - Practical Reading Job Advertisement
    - Business World The Most Promising Jobs in the 21st Century
- Unit 5 Eating Habits
  - Reading Ⅰ Changing Life-style and New Eating Habits
  - Reading Ⅱ British Food
    - Special Use Degrees of Adjectives and Adverbs
  - Extended Activities
    - Phonetic Drills Closing Diphthongs（合口双元音）（2）
    - Function and Structure Ordering a Meal
    - Practical Reading Menu
    - Business World Business Meals
- Unit 6 Jewelry
  - Reading Ⅰ Diamond-Cutter Ephraim
  - Reading Ⅱ Diamonds
    - Special Use The Use of Article
  - Extended Activities
    - Phonetic Drills Centring Diphthongs（集中双元音）
    - Function and Structure Apologizing
    - Practical Reading Catalogue of Jewelry
    - Business World Source of Gems
- Unit 7 Body Language
  - Reading Ⅰ Body Language—Ownership Gestures
  - Reading Ⅱ Gesture
    - Special Use Numerical Expressions （2）
  - Extended Activities
    - Phonetic Drills Vowels Revision（元音复习）
    - Function and Structure Making Invitations
    - Practical Reading Program Schedule
    - Business World Important Cultural Issues （Ⅰ）
- Unit 8 Manners
  - Reading Ⅰ A World Guide to Good Manners
  - Reading Ⅱ Good Manners，Good Business
    - Special Use Simple，Past and Perfect Tenses of Verbs
  - Extended Activities
    - Phonetic Drills Consonants—Fricatives（摩擦音）
    - Function and Structure Asking for，Giving，and Refusing to Give Permission
    - Practical Reading Comparing Different Cultures
    - Business World Important Cultural Issues （Ⅱ）
- Unit 9 Telephone Calls
  - Reading Ⅰ Miss Manners Wrings the Bell
  - Reading Ⅱ Telephones
    - Special Use Continuous and Perfect Tenses of Verbs
  - Extended Activities
    - Phonetic Drills Consonants—Plosives（爆破音）
    - Function and Structure Making Telephone Calls
    - Practical Reading Yellow Pages
    - Business World Twelve Telephone Tips
- Unit 10 Air Travel
  - Reading Ⅰ Getting to the Airport
  - Reading Ⅱ Reservations
    - Special Use Passive Voice of Verbs
  - Extended Activities
    - Phonetic Drills Consonants —Affricates（破擦音）
    - Function and Structure Booking Flight Tickets
    - Practical Reading Flight Schedule
    - Business World Major International Airlines
- Unit 11 Sports and Business
  - Reading Ⅰ Nike, from Small Beginnings to World Giant（Ⅰ）
  - Reading Ⅱ Nike，from Small Beginnings to World Giant（Ⅱ）
    - Special Use Subject and Verb Vgreernent （1）
  - Extended Activities
    - Phonetic Drills Consonant—Nasals（鼻辅音）
    - Function and Structure Complimenting
    - Practical Reading Football and Basketball Catalogue
    - Business World Brand Image（品牌形象）
- Unit 12 Ownership
  - Reading Ⅰ Types of Business Ownership
  - Reading Ⅱ Business in a Free Enterprise System
    - Special Use The Future Expressions
  - Extended Activities
    - Phonetic Drills Consonants—Laterals（舌侧音）
    - Function and Structure Asking or Offering Favors
    - Practical Reading Company Relationship
    - Business World Joint Venture
- Unit 13 Fashion
  - Reading Ⅰ Fashion
  - Reading Ⅱ Very Smart Fashions
    - Special Use Adjectives Used to Describe Clothing
  - Extended Activities
    - Phonetic Drills ConsonantS —Semi-vowels（半元音）
    - Function and Structure Expressing Concern，Consolation and Encouragement
    - Practical Reading Bar Graphs
    - Business World The Fashion Industry
- Unit 14 Consumer Satisfaction
  - Reading Ⅰ Bargains
  - Reading Ⅱ Why People Buy?
    - Special Use Subjunctive Mood of Verbs
  - Extended Activities
    - Phonetic Drills Consonants—Frictionless Continuant（非摩擦持续音）
    - Function and Structure Complaining
    - Practical Reading Advertisement of Bargains
    - Business World Consumer Satisfaction／Dissatisfaction
- Unit 15 Education
  - Reading Ⅰ Managing Your Study Time
  - Reading Ⅱ Kissing the Books Goodbye
    - Special Use Adjectives Used to Describe a Student／Different Forms of Verbs
  - Extended Activities
    - Phonetic Drills Consonants Revision（辅音复习）／Intonation Practice（语调练习）
    - Function and Structure Talking about Personal Interests
    - Practical Reading Notices
    - Business world Vocational Education
  - Appendix Ⅰ New Words
  - Appendix Ⅱ Expressions
  - Appendix Ⅲ Word Study

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