《商务英语核心技能实训教程》由8个核心技能项目组成,即商务交际、商务管理、客户服务、电话交流、求职应聘、会议组织、市场营销和跨文化商务沟通。学生用书由实训手册和配套的练习册组成,每一模块由实践技能、实践目的/实践目标、实践任务流程图、实训要求(含需要具备的先修技能、实训条件建议、实训课时建议)、实践活动、自我总结与评价、小结等组成。建议学生实训前预习练习册并在教师指导实践后完成,之后由指导教师讲评、总结。由于我国高职高专院校开设商务英语实训的时问不等、条件各异,建议灵活选择适用的章节,既可以作为有关课堂教学同步实训,也可以独立实践。具体使用过程中,建议教师根据学生情况和实践条件等,对单元内容和实践活动灵活地进行取舍。
- Instructions
- Module 1 Bllsiness Sociatisig
- Skill A Building a Business Network
- Skill B Maintaining the Business Relationship
- Skill C Improving Business Relationships
- Module 2 Business Reception
- Skill A Image?esentation
- Skill B CommunicatioSkills
- Skill C Organisational Skills
- Module 3 Marketing
- Skill A Segmentation
- SkilI B 4 P'S
- Module 4 Sales
- Skill A Background Knowledge
- Skill B Beginning the Sales Process
- Skill C NegotiatioPhase
- Module 5 Job Interview
- Skill A Prepare for the lob Interview
- SkilI B The Interview
- Module 6 Business Meeting
- Skill A Prepare for the Meeting
- Skill B Condud the Meeting
- Skill C After the Meeting
- Module 7 Ci'dstomer Serviee
- SkilI A GeneraI Customer Service
- SkilI B After-sales Service
- Module 8 InterculturaI BusineSS Communication
- Skill A Cultural Diversity
- SkilI B East-West Differences
- Skill C InterculturaI CommunicatioiBusiness
- Skill D Improving Intercultural Communication