图书信息
图书目录
行知行业英语——营销
暂无简介
作者：
《行知行业英语》改编组
定价：
50.00元
出版时间：
2020-04-10
ISBN：
978-7-04-053691-1
物料号：
53691-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
行业英语类
三级分类：
文化教育英语类
重点项目：
暂无
版面字数：
274.000千字
开本：
16开
全书页数：
暂无
装帧形式：
平装
- 前辅文
- 1 Sales
- 2 Marketing
- 3 Types of Sales 1
- 4 Types of Sales 2
- 5 The Marketing Mix 1
- 6 The Marketing Mix 2
- 7 Product Descriptions
- 8 Product Details 1
- 9 Product Details 2
- 10 Distribution and Pricing
- 11 Payment Options
- 12 Costs and Profit
- 13 Describing Change
- 14 Describing Benefits
- 15 The Marketing and Sales Force
- 16 Sales Systems
- 17 Opening
- 18 Following Up
- 19 Negotiating
- 20 Closing
- 21 Commissions
- 22 Sales Presentations
- 23 Consumer Problems
- 24 Promotions and Sales
- 25 Sales Forecasts
- 26 Networking
- 27 Motivation Techniques
- 28 Sales Territories
- 29 Sales Ethics
- 30 Internet Sales
- 31 Branding
- 32 Markets and Competition
- 33 Customer Relations Management
- 34 Consumer Behavior
- 35 Marketing Research 1
- 36 Marketing Research 2
- 37 Marketing Strategies
- 38 Campaign Assessment
- 39 Endorsements and Sponsors
- 40 Marketing Environments
- 41 Market Segmentation
- 42 Advertising
- 43 Marketing Ethics
- 44 Marketing and Technology
- 45 International Marketing
- New Words and Expressions
- Glossary
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