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职通商务英语（第二版）综合教程1
《职通商务英语综合教程1（第2版）》包含10个教学单元以及3个复习单元，主要讲述国际贸易、市场营销、广告等内容，供一个学期使用。
本书内容新颖，选材力求涵盖商务活动中各个部分的内容，着重介绍商务专业基础理论知识和专业技能，既具理论性，又易于操作。教材基于“商务技能+英语知识=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务环境中培养学生的英语交际能力。教材在内容安排上注重了语言的体验观、语用观，体现了商务英语的科学性、系统性、实用性，主要适用于高职高专商务英语专业和国际贸易专业的学生，同时也可供与经贸相关的其他专业的学生和商务英语自学者使用。
作者：
《职通商务英语》编写组
定价：
39.50 元
出版时间：
2016-02-18
ISBN：
978-7-04-044623-4
物料号：
44623-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
重点项目：
“十二五”职业教育国家规划教材
版面字数：
284千字
开本：
16开
装帧形式：
平装
页数：
169
最新印次时间：
2020年01月
- 目录
- 前辅文
- Unit 1 Business Kaleidoscope
- Section I Lead-in
- Section II Reading What Is Business?
- Section III Language Focus
- Section IV Business Writing Business Letters
- Section V Listening & Speaking Expressing Opinions
- Section VI Business Etiquette Dos and Don'ts in the USA
- Section I Lead-in
- Unit 2 Business Enterprise
- Section I Lead-in
- Section II Reading What Kind of Business Enterprise is Best for You?
- Section III Language Focus
- Section IV Business Writing A Company Profile
- Section V Listening & Speaking Presenting a Company
- Section VI Business Etiquette Manners
- Section I Lead-in
- Unit 3 Business Plan
- Section I Lead-in
- Section II Reading Business Plan
- Section III Language Focus
- Section IV Business Writing Agenda
- Section V Listening & Speaking Holding a Meeting
- Section VI Business Etiquette Business Meeting Etiquette
- Section I Lead-in
- Review of Units 1–3
- Unit 4 Business Relationship
- Section I Lead-in
- Section II Reading What Is Corporate Entertainment?
- Section III Language Focus
- Section IV Business Writing Business Cards & Business Greeting Cards
- Section V Listening & Speaking Socializing
- Section VI Business Etiquette Greetings and Introductions in Business
- Section I Lead-in
- Unit 5 Marketing
- Section I Lead-in
- Section II Reading The Marketing Mix
- Section III Language Focus
- Section IV Business Writing Telephone Messages
- Section V Listening & Speaking Business Telephoning
- Section VI Business Etiquette Telephone Manners
- Section I Lead-in
- Unit 6 Advertising
- Section I Lead-in
- Section II Reading Advertising
- Section III Language Focus
- Section IV Business Writing A Short Product Description
- Section V Listening & Speaking Presenting a Product
- Section VI Business Etiquette What Should the Salesperson Do?
- Section I Lead-in
- Review of Units 4–6
- Unit 7 Retail Business
- Section I Lead-in
- Section II Reading Retail Trade
- Section III Language Focus
- Section IV Business Writing Business Memo
- Section V Listening & Speaking Offering Help
- Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
- Section I Lead-in
- Unit 8 Banking
- Section I Lead-in
- Section II Reading The Business of Banking
- Section III Language Focus
- Section IV Business Writing Notice
- Section V Listening & Speaking Giving and Asking for Advice
- Section VI Business Etiquette Good Banking Etiquette
- Section I Lead-in
- Unit 9 E-Business
- Section I Lead-in
- Section II Reading What Is E-business?
- Section III Language Focus
- Section IV Business Writing Email
- Section V Listening & Speaking Making Suggestions
- Section VI Business Etiquette Business Email Etiquette
- Section I Lead-in
- Unit 10 Customer Service
- Section I Lead-in
- Section II Reading What Is Customer Service?
- Section III Language Focus
- Section IV Business Writing Letters of Complaint; Adjustment Letters
- Section V Listening & Speaking Dealing with Complaint
- Section VI Business Etiquette Ten Commandments of Customer Service
- Section I Lead-in
- Review of Units 7–10
- Glossary
- 前辅文
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