图书详情

图书信息

图书目录

数字化资源

职通商务英语（第二版）综合教程4

暂无简介

作者：

贺雪娟

定价：

39.50 元

出版时间：

2016-03-23

ISBN：

978-7-04-044636-4

物料号：

44636-00

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

重点项目：

“十二五”职业教育国家规划教材

版面字数：

265千字

开本：

16开

装帧形式：

平装

页数：

157

最新
印次时间：

2020年01月

目录
- 前辅文
- Unit 1 Corporate Innovation
  - Section I Opening Case Apple Sends a New Signal to Consumers
  - Section II Related Theories
  - Section III Case Study Products and Services: Innovation Matters — A Case Study of Google Inc.
  - Section IV Focus on Skills
  - Section V Business Humor A Car as Collateral
- Unit 2 International Operations
  - Section I Opening Case Logitech’s Global Operations
  - Section II Related Theories
  - Section III Case Study How the Swedish Retailer Became a Global Cult Brand — A Case Study of IKEA
  - Section IV Focus on Skills
  - Section V Business Humor True Definition of Globalization
- Unit 3 Strategic Management
  - Section I Opening Case What Does Geely Gain from the Volvo Deal?
  - Section II Related Theories
  - Section III Case Study The Strategy of Eastman Kodak Company — A Case Study
  - Section IV Focus on Skills
  - Section V Business Humor You Must Be an Engineer
- Unit 4 International Marketing
  - Section I Opening Case The Market Segmentation of P&G
  - Section II Related Theories
  - Section III Case Study Focusing on Marketing Strategy with Segmentation and Differentiation — A Case Study of FedEx Corp.
  - Section IV Focus on Skills
  - Section V Business Humor Different Aspects of Marketing
- Unit 5 E–Commerce
  - Section I Opening Case E–Commerce: Challenges of Amazon in Book Publishing
  - Section II Related Theories
  - Section III Case Study Electronic Commerce at eBay
  - Section IV Focus on Skills
  - Section V Business Humor The Phone
- Unit 6 International Franchising
  - Section I Opening Case KFC — Gold Standard in Franchising
  - Section II Related Theories
  - Section III Case Study Kremed! — The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition, Greed, and Inexperience.
  - Section IV Focus on Skills
  - Section V Business Humor A Beggar’s Franchising
- Unit 7 Global Supply Chain Management
  - Section I Opening Case Dell’s Selling Computer Directly to Customers
  - Section II Related Theories
  - Section III Case Study Supply Chain Management Practices — A Case Study of Wal-Mart
  - Section IV Focus on Skills
  - Section V Business Humor The Shredder
- Unit 8 Venture Investment
  - Section I Opening Case IDG in China
  - Section II Related theories
  - Section III Case Study KPCB: The World Leading Venture Capital Firm — A Case Study of KPCB
  - Section IV Focus on Skills
  - Section V Business Humor A Doctor’s Wise Investment
- Unit 9 International Service Outsourcing
  - Section I Opening Case Focusing on Core Competencies
  - Section II Related Theories
  - Section III Case Study A Chinese Outsourcing Company in Japanese Market
  - Section IV Focus on Skills
  - Section V Business Humor Outsourcing
- Unit 10 Intercultural Business Communication
  - Section I Opening Case Key to VW’s Success in America Is Cultural Understanding
  - Section II Related Theories
  - Section III Case Study Euro Disney: From Dream to Nightmare — A Case Study of Disney
  - Section IV Focus on Skills
  - Section V Business Humor The New Manager
- Glossary
- Useful Expressions

高职书目2015职通商务英语综合教程4   .pdf

如无法打开或下载资源，请在电脑端（xuanshu.hep.com.cn)进行下载操作。

图书详情

职通商务英语（第二版）综合教程4

相关图书