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旅游管理专业英语（第二版）
暂无简介
作者：
段开成
定价：
39.80元
出版时间：
2006-10-17
ISBN：
978-7-04-020087-4
物料号：
20087-00
读者对象：
高等教育
一级分类：
管理
二级分类：
旅游管理
三级分类：
旅游管理
重点项目：
面向21世纪课程教材
版面字数：
560.000千字
开本：
16开
全书页数：
459页
装帧形式：
平装
- Front Matter
- Lesson 1
- Text Evolution of Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Boeing Company
- Terms
- Synergy
- Delphi Analysis
- Profile
- Henri Fayol
- References
- Text Evolution of Management
- Lesson 2
- Text Management: Functions and Skills
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Southwest Airlines
- Terms
- Management Control Systems
- Organizational Environment
- Profile
- Robert Dickenson
- References
- Text Management: Functions and Skills
- Lesson 3
- Text Decision Making
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Microsoft Corporation
- Terms
- Incentive Plans
- Intellectual Property
- Profile
- Herbert A. Simon
- References
- Text Decision Making
- Lesson 4
- Text Strategic Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Amazon.com, Inc.
- Terms
- SevenS Framework
- Mission Statement
- Profile
- Michael Eisner
- References
- Text Strategic Management
- Lesson5
- Text Leadership
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Greyhound Lines, Inc.
- Terms
- ERG Theory
- Human Resources Management
- Profile
- Jack Welch, Jr.
- References
- Text Leadership
- Lesson6
- Text Motivating for Performance
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- WalMart Stores, Inc.
- Terms
- Corporate Culture
- Reward Systems
- Profile
- Walter Elias Disney
- References
- Text Motivating for Performance
- Lesson7
- Text Interpersonal Communication
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Dell Computer Corporation
- Terms
- Corporate Communication
- Intercultural Communication
- Profile
- Sam Walton
- References
- Text Interpersonal Communication
- Lesson8
- Text Restaurant Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- McDonalds
- Terms
- SWOT Analysis
- Five Forces Model
- Profile
- Ray Arthur Kroc
- References
- Text Restaurant Management
- Lesson9
- Text Hotel Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Marriott International, Inc.
- Terms
- LBO
- MBO
- Profile
- Howard Johnson
- References
- Text Hotel Management
- Lesson10
- Text Travel Agency Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- American Express Company
- Terms
- Chapter
- Chapter
- Profile
- Thomas Cook
- References
- Text Travel Agency Management
- Lesson11
- Text International Financial Management
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- First Union Corporation
- Terms
- LIBOR
- ROI
- Profile
- Milton Friedman
- References
- Text International Financial Management
- Lesson12
- Text Management Support Systems
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- R. H. Macy & Co.
- Terms
- EDI
- ERP
- Profile
- William H. Bill Gates
- References
- Text Management Support Systems
- Lesson13
- Text Tourism Economics
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Harrahs Entertainment,Inc.
- Terms
- LCLg
- Prime Rate
- Profile
- John Maynard Keynes
- References
- Text Tourism Economics
- Lesson14
- Text Tourism Marketing
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- Carnival Corporation
- Terms
- Market Segmentation
- Marketing Plan
- Profile
- Philip Kotler
- References
- Text Tourism Marketing
- Lesson15
- Text Business Research
- Text Introduction
- Notes
- Vocabulary
- Comprehension Questions
- Discussion Questions
- Exercises
- Translation
- Writing
- Case Study
- EuroDisney
- Terms
- Hypothesis
- Model
- Profile
- Chuck Y. Gee
- References
- Text Business Research
- note
- vocabulary
- reference
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