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职通商务英语(第三版)综合教程2


作者:
贺雪娟
定价:
49.80元
ISBN:
978-7-04-054943-0
版面字数:
236.000千字
开本:
16开
全书页数:
暂无
装帧形式:
平装
重点项目:
暂无
出版时间:
2020-09-07
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合

暂无
  • 前辅文
  • UNIT 1 International Business
    • Section I Lead-in
    • Section II Reading International Business
    • Section III Language Focus
    • Section IV Business Writing Fax
    • Section V Listening & Speaking Making Business Appointments
    • Section VI Business Etiquette Etiquette of Business Appointments
  • UNIT 2 Business Expansion
    • Section I Lead-in
    • Section II Reading Company A: A Rising International Behemoth
    • Section III Language Focus
    • Section IV Business Writing Résumé
    • Section V Listening & Speaking Job Interviews
    • Section VI Business Etiquette Etiquette in Job Interviews
  • UNIT 3 Business Relationship
    • Section I Lead-in
    • Section II Reading Corporate Sponsorship
    • Section III Language Focus
    • Section IV Business Writing Invitation Letter
    • Section V Listening & Speaking Making an Oral Invitation
    • Section VI Business Etiquette Business Dressing Etiquette
  • UNIT 4 Marketing
    • Section I Lead-in
    • Section II Reading Marketing Research
    • Section III Language Focus
    • Section IV Business Writing Marketing Research Questionnaire
    • Section V Listening & Speaking Describing Marketing Graphs
    • Section VI Business Etiquette Etiquette of Chinese Banquets
  • REVIEW of UNITS 1–4
  • UNIT 5 Import & Export
    • Section I Lead-in
    • Section II Reading Import & Export Business
    • Section III Language Focus
    • Section IV Business Writing Letter to Establish Business Relations
    • Section V Listening & Speaking Negotiating Skills
    • Section VI Business Etiquette Business Negotiation Etiquette
  • UNIT 6 Investment
    • Section I Lead-in
    • Section II Reading China’s Outbound Investment
    • Section III Language Focus
    • Section IV Business Writing Credit Inquiry Letter
    • Section V Listening & Speaking Talking About Investment
    • Section VI Business Etiquette Gift-Giving Etiquette
  • UNIT 7 Exhibitions and Trade Fairs
    • Section I Lead-in
    • Section II Reading Trade Exhibition Trends
    • Section III Language Focus
    • Section IV Business Writing Letter of Application
    • Section V Listening & Speaking Trade Show Skills
    • Section VI Business Etiquette Trade Show Etiquette
  • UNIT 8 Customer Relationship Management
    • Section I Lead-in
    • Section II Reading Manage Your Customer Care
    • Section III Language Focus
    • Section IV Business Writing Letter of Appreciation
    • Section V Listening & Speaking Approaching Customers
    • Section VI Business Etiquette How Can Customer Service Be Friendly?
  • REVIEW of UNITS 5–8
  • Glossary

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