职通商务英语（第二版）综合教程4教师参考书

“十二五”职业教育国家规划教材

样章

作者：

贺雪娟

定价：

38.50元

ISBN：

978-7-04-047611-8

版面字数：

360.000千字

开本：

16开

全书页数：

暂无

装帧形式：

平装

重点项目：

“十二五”职业教育国家规划教材

出版时间：

2017-10-10

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

册数：

暂无

前辅文
Unit 1 Corporate Innovation
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 2 International Operations
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 3 Strategic Management
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 4 International Marketing
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 5 E-Commerce
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 6 International Franchising
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 7 Global Supply Chain Management
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 8 Venture Investment
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 9 International Service Outsourcing
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills
Unit 10 Intercultural Business Communication
- Suggested Teaching Schedule
- Background Information
- Lecturing Hints
- Opening Case
- Related Theories
- Case Study
- Focus on Skills