职通商务英语（第二版）综合教程4教师参考书

“十二五”职业教育国家规划教材

样章

作者：

贺雪娟

定价：

38.50 元

版面字数：

360.00千字

开本：

16开

装帧形式：

平装

页数：

221

最新
印次时间：

2017年01月

ISBN：

978-7-04-047611-8

物料号：

47611-00

出版时间：

2017-10-20

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

暂无

目录
- 前辅文
- Unit 1 Corporate Innovation
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 2 International Operations
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 3 Strategic Management
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 4 International Marketing
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 5 E-Commerce
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 6 International Franchising
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 7 Global Supply Chain Management
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 8 Venture Investment
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 9 International Service Outsourcing
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills
- Unit 10 Intercultural Business Communication
  - Suggested Teaching Schedule
  - Background Information
  - Lecturing Hints
  - Opening Case
  - Related Theories
  - Case Study
  - Focus on Skills