《旅游职业英语读写实务1/“十二五”职业教育国家规划教材》共8个单元,分为三部分:第一部分包括、第二单元,语料选材围绕英语导游员岗位工作内容,涵盖一些景点景区导游和场馆讲解员的工作场景;第二部分包括第三、第四、第五单元,语料选材围绕国际旅行社相关工作岗位,比如涉外旅游咨询、销售、证照等;第三部分包括第六、第七、第八单元,语料主要围绕涉外酒店相关岗位工作内容,如涉外酒店接待、前台、销售等。
本书旨在为要求掌握的旅游英语专业后续课程打基础。阅读部分的选材多以旅游行业境内工作岗位为主(旅行社服务部分有涉及境外岗位内容)。写作部分从基础词句入手,循序渐进至段篇写作。涉外礼仪常识取材广泛,境内外兼顾,涉及中西见面礼仪、赠礼礼仪、就餐礼仪、酒店礼仪和特色民俗礼仪等。
- 前辅文
- Chapter One Tour Guide Services
- Unit 1 Tour Guide
- Section I Introduction: Tour Guide
- Section II Intensive Reading: The Corridor in the Summer Palace
- Section III Extensive Reading: Pingyao Ancient City
- Section IV Writing: Introduction to Scenic Spot
- Section V Career Salon: Chinese Greetings
- Section VI Useful Words & Expressions
- Unit 2 Museum Guide
- Section I Introduction: Museum Guide
- Section II Intensive Reading: National Museum of China
- Section III Extensive Reading: Nanjing Museum
- Section IV Writing: Introduction to a Museum
- Section V Career Salon: Western Greetings
- Section VI Useful Words & Expressions
- Chapter Two Travel Agency Services
- Unit 3 Travel Consultation
- Section I Introduction: Junior Travel Consultant
- Section II Intensive Reading: What Is a Senior Travel Consultant?
- Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
- Section IV Writing: MEMO
- Section V Career Salon: Chinese Gift-giving Etiquette
- Section VI Useful Words & Expressions
- Unit 4 Travel Marketing
- Section I Introduction: Tourism Sales and Marketing
- Section II Intensive Reading: Travel Marketing
- Section III Extensive Reading: Online Travel Service Booming
- Section IV Writing: Business Email
- Section V Career Salon: Western Gift-giving Etiquette
- Section VI Useful Words & Expressions
- Unit 5 Travel Documents
- Section I Introduction: Travel Documents Processing
- Section II Intensive Reading: How to Apply for a Chinese Visa
- Section III Extensive Reading: Passport and Visa
- Section IV Writing: Visa Application Form
- Section V Career Salon: Tibetan Customs
- Section VI Useful Words & Expressions
- Chapter Three Hotel Services
- Unit 6 Hotel Concierge
- Section I Introduction: Hotel Concierge
- Section II Intensive Reading: Introduction to Hotel Concierge
- Section III Extensive Reading: Concierge Services in Kempinski Hotel
- Section IV Writing: Invitation Cards
- Section V Career Salon: Etiquette Tips for Staying in Hotels
- Section VI Useful Words & Expressions
- Unit 7 Hotel Reception
- Section I Introduction: Hotel Receptionist
- Section II Intensive Reading: Procedures of Making a Room Reservation
- Section III Extensive Reading: Front Desk Hospitality Training Can
- Generate Future Business
- Section IV Writing: Reservation Form
- Section V Career Salon: Chinese Dining Etiquette
- Section VI Useful Words & Expressions
- Unit 8 Hotel Marketing
- Section I Introduction: Hotel Salesperson
- Section II Intensive Reading: How to Work in Sales at a Hotel
- Section III Extensive Reading: Hilton Shanghai
- Section IV Writing: Hotel Ads
- Section V Career Salon: Dining Etiquette in Western Countries
- Section VI Useful Words & Expressions
- Useful Words & Expressions