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旅游职业英语读写实务1

“十二五”职业教育国家规划教材

作者:
《旅游职业英语》编写组
定价:
32.50元
ISBN:
978-7-04-046007-0
版面字数:
155.000千字
开本:
16开
全书页数:
89页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2016-10-17
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
旅游英语专业
三级分类:
旅游英语视听说

《旅游职业英语读写实务1/“十二五”职业教育国家规划教材》共8个单元,分为三部分:第一部分包括、第二单元,语料选材围绕英语导游员岗位工作内容,涵盖一些景点景区导游和场馆讲解员的工作场景;第二部分包括第三、第四、第五单元,语料选材围绕国际旅行社相关工作岗位,比如涉外旅游咨询、销售、证照等;第三部分包括第六、第七、第八单元,语料主要围绕涉外酒店相关岗位工作内容,如涉外酒店接待、前台、销售等。

本书旨在为要求掌握的旅游英语专业后续课程打基础。阅读部分的选材多以旅游行业境内工作岗位为主(旅行社服务部分有涉及境外岗位内容)。写作部分从基础词句入手,循序渐进至段篇写作。涉外礼仪常识取材广泛,境内外兼顾,涉及中西见面礼仪、赠礼礼仪、就餐礼仪、酒店礼仪和特色民俗礼仪等。

  • 前辅文
  • Chapter One Tour Guide Services
    • Unit 1 Tour Guide
      • Section I Introduction: Tour Guide
      • Section II Intensive Reading: The Corridor in the Summer Palace
      • Section III Extensive Reading: Pingyao Ancient City
      • Section IV Writing: Introduction to Scenic Spot
      • Section V Career Salon: Chinese Greetings
      • Section VI Useful Words & Expressions
    • Unit 2 Museum Guide
      • Section I Introduction: Museum Guide
      • Section II Intensive Reading: National Museum of China
      • Section III Extensive Reading: Nanjing Museum
      • Section IV Writing: Introduction to a Museum
      • Section V Career Salon: Western Greetings
      • Section VI Useful Words & Expressions
  • Chapter Two Travel Agency Services
    • Unit 3 Travel Consultation
      • Section I Introduction: Junior Travel Consultant
      • Section II Intensive Reading: What Is a Senior Travel Consultant?
      • Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
      • Section IV Writing: MEMO
      • Section V Career Salon: Chinese Gift-giving Etiquette
      • Section VI Useful Words & Expressions
    • Unit 4 Travel Marketing
      • Section I Introduction: Tourism Sales and Marketing
      • Section II Intensive Reading: Travel Marketing
      • Section III Extensive Reading: Online Travel Service Booming
      • Section IV Writing: Business Email
      • Section V Career Salon: Western Gift-giving Etiquette
      • Section VI Useful Words & Expressions
    • Unit 5 Travel Documents
      • Section I Introduction: Travel Documents Processing
      • Section II Intensive Reading: How to Apply for a Chinese Visa
      • Section III Extensive Reading: Passport and Visa
      • Section IV Writing: Visa Application Form
      • Section V Career Salon: Tibetan Customs
      • Section VI Useful Words & Expressions
  • Chapter Three Hotel Services
    • Unit 6 Hotel Concierge
      • Section I Introduction: Hotel Concierge
      • Section II Intensive Reading: Introduction to Hotel Concierge
      • Section III Extensive Reading: Concierge Services in Kempinski Hotel
      • Section IV Writing: Invitation Cards
      • Section V Career Salon: Etiquette Tips for Staying in Hotels
      • Section VI Useful Words & Expressions
    • Unit 7 Hotel Reception
      • Section I Introduction: Hotel Receptionist
      • Section II Intensive Reading: Procedures of Making a Room Reservation
      • Section III Extensive Reading: Front Desk Hospitality Training Can
      • Generate Future Business
      • Section IV Writing: Reservation Form
      • Section V Career Salon: Chinese Dining Etiquette
      • Section VI Useful Words & Expressions
    • Unit 8 Hotel Marketing
      • Section I Introduction: Hotel Salesperson
      • Section II Intensive Reading: How to Work in Sales at a Hotel
      • Section III Extensive Reading: Hilton Shanghai
      • Section IV Writing: Hotel Ads
      • Section V Career Salon: Dining Etiquette in Western Countries
      • Section VI Useful Words & Expressions
  • Useful Words & Expressions

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