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职通商务英语(第二版)听说教程3
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职通商务英语(第二版)听说教程3
“十二五”职业教育国家规划教材
样章
作者:
邓曼英 刘玉丹
定价:
49.50元
ISBN:
978-7-04-044148-2
版面字数:
370.000千字
开本:
16开
全书页数:
182页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2016-03-07
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语听说
购买:
册数:
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Front Matter
Chapter 1 Seeking for Potential Clients
Unit 1 First Business Contact
Section I Lead-in
Section II Business Scenes
Part 1 First Contact
Part 2 Discussing in Detail
Part 3 Potential Client Analysis
Section III Data Bank
Section IV Leisure Time
Unit 2 B 2 B Communication
Section I Lead-in
Section II Business Scenes
Part 1 Making a Business Call
Part 2 Company Visit
Part 3 Making a Business Appointment
Section III Data Bank
Section IV Leisure Time
Unit 3 Product Presentation
Section I Lead-in
Section II Business Scenes
Part 1 At a Fair
Part 2 In the Showroom
Part 3 The Product Launch
Section III Data Bank
Section IV Leisure Time
Chapter 2 Business Consultation
Unit 4 Enquiries and Replies
Section I Lead-in
Section II Business Scenes
Part 1 In the Showroom
Part 2 Over the Phone
Part 3 On the Factory Tour
Section III Data Bank
Section IV Leisure Time
Unit 5 Offers and Counter-offers
Section I Lead-in
Section II Business Scenes
Part 1 Lowering the Prices
Part 2 Offering Discounts
Part 3 Increasing Agency Commissions
Section III Data Bank
Section IV Leisure Time
Chapter 3 Business Negotiation
Unit 6 Terms of Commodity
Section I Lead-in
Section II Business Scenes
Part 1 Quality Control
Part 2 Packing Negotiation
Part 3 Quantity Negotiation
Section III Data Bank
Section IV Leisure Time
Unit 7 Transportation and Insurance
Section I Lead-in
Section II Business Scenes
Part 1 Transportation
Part 2 Delivery
Part 3 Insurance
Section III Data Bank
Section IV Leisure Time
Unit 8 Pricing and Payment
Section I Lead-in
Section II Business Scenes
Part 1 Initial Haggling
Part 2 Negotiating in Detail
Part 3 Terms of Payment
Section III Data Bank
Section IV Leisure Time
Chapter 4 Conclusion of the Contract
Unit 9 Placing an Order
Section I Lead-in
Section II Business Scenes
Part 1 Trial Order
Part 2 Repeat Order
Part 3 Telephone Order
Section III Data Bank
Section IV Leisure Time
Unit 10 Signing the Contract
Section I Lead-in
Section II Business Scenes
Part 1 Drawing up a Draft Contract
Part 2 Alternating the Contract
Part 3 Signing and Contract
Section III Data Bank
Section IV Leisure Time
Unit 11 Quiz
Unit 12 Declaring at Customs
Section I Lead-in
Section II Business Scenes
Part 1 Customs Formalities
Part 2 HS Code
Part 3 Declaration Documents
Section III Data Bank
Section IV Leisure Time
Chapter 5 Post Contract Actions
Unit 13 After-sales Service
Section I Lead-in
Section II Business Scenes
Part 1 Introduction to Service
Part 2 Customer Service
Part 3 Customer Feedback
Section III Data Bank
Section IV Leisure Time
Unit 14 Complaints and Claims
Section I Lead-in
Section II Business Scenes
Part 1 Making Complaints
Part 2 Rejecting Claims
Part 3 Accepting Claims
Section III Data Bank
Section IV Leisure Time
Chapter 6 Other Trade Forms
Unit 15 Agency
Section I Lead-in
Section II Business Scenes
Part 1 Negotiation on Sole Agent Agreement
Part 2 Requirements of Sole Agency
Part 3 Signing the Sole Agent Agreement
Section III Data Bank
Section IV Leisure Time
Unit 16 Bids and Tenders
Section I Lead-in
Section II Business Scenes
Part 1 Calling for a Bid
Part 2 Submitting a Bid
Part 3 Concluding a Tender
Section III Data Bank
Section IV Leisure Time
Chapter 7 Business Skills in International Trade
Unit 17 Business Etiquette
Section I Lead-in
Section II Business Scenes
Part 1 Personal Etiquette
Part 2 Business Etiquette
Part 3 Cross-cultural Communication
Section III Data Bank
Section IV Leisure Time
Unit 18 Presentation Skills
Section I Lead-in
Section II Business Scenes
Part 1 Making a Start
Part 2 Key Factors of a Successful Presentation
Part 3 Finishing Off
Section III Data Bank
Section IV Leisure Time
Unit 19 Skills for Successful Negotiation
Section I Lead-in
Section II Business Scenes
Part 1 Different Negotiating Styles of Different Cultures
Part 2 Proper Behaviors in Negotiation
Part 3 Negotiation Strategies
Section III Data Bank
Section IV Leisure Time
Unit 20 Final Test
Words and Expressions
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