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职通商务英语听说教程教师参考书3


作者:
邓曼英 刘玉丹
定价:
45.00元
ISBN:
978-7-04-031786-2
版面字数:
451.000千字
开本:
16开
全书页数:
270页
装帧形式:
平装
重点项目:
暂无
出版时间:
2011-06-17
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语听说

为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中 先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面: 1.内容丰富,选材新颖,语言地道,配有插图。 2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。 3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

  • Chapter 1 Seeking for Potential Clients
    • Unit 1 First Business Contact
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 First Contact
        • Part 2 Discussing in Detail
        • Part 3 Potential Client Analysis
    • Unit 2 B 2 B Communication
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Making a Business Call
        • Part 2 Company Visit
        • Part 3 Making a Business Appointment
    • Unit 3 Product Presentation
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 At a Fair
        • Part 2 In the Showroom
        • Part 3 The Product Launch
      • Section IV Leisure Time
  • Chapter 2 Business Consultation
    • Unit 4 Enquiries and Replies
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 In the Showroom
        • Part 2 Over the Phone
        • Part 3 On the Factory Tour
      • Section IV Leisure Time
    • Unit 5 Offers and Counter-offers
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Lowering the Prices
        • Part 2 Offering Discounts
        • Part 3 Increasing Agency Commissions
  • Chapter 3 Business Negotiation
    • Unit 6 Terms of Commodity
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Quality Control
        • Part 2 Packing Negotiation
        • Part 3 Quantity Negotiation
    • Unit 7 Transportation and Insurance
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Transportation
        • Part 2 Delivery
        • Part 3 Insurance
      • Section IV Leisure Time
    • Unit 8 Pricing and Payment
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Initial Haggling
        • Part 2 Negotiating in Detail
        • Part 3 Terms of Payment
  • Chapter 4 Conclusion of the Contract
    • Unit 9 Placing an Order
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Trial Order
        • Part 2 Repeat Order
        • Part 3 Telephone Order
      • Section IV Leisure Time
    • Unit 10 Signing the Contract
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Drawing up a Draft Contract
        • Part 2 Alternating the Contract
        • Part 3 Signing the Contract
      • Section IV Leisure Time
    • Unit 11 Quiz
    • Unit 12 Declaring at Customs
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Customs Formalities
        • Part 2 HS Code
        • Part 3 Declaration Documents
  • Chapter 5 Post Contract Actions
    • Unit 13 After-sales Service
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Introduction to Service
        • Part 2 Customer Service
        • Part 3 Customer Feedback
      • Section IV Leisure Time
    • Unit 14 Complaints and Claims
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Making Complaints
        • Part 2 Rejecting Claims
        • Part 3 Accepting Claims
  • Chapter 6 Other Trade Forms
    • Unit 15 Agency
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Negotiation on Sole Agent Agreement
        • Part 2 Requirements of Sole Agency
        • Part 3 Signing the Sole Agent Agreement
    • Unit 16 Bids and Tenders
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Calling for a Bid
        • Part 2 Submitting a Bid
        • Part 3 Concluding a Tender
  • Chapter 7 Business Skills in International Trade
    • Unit 17 Business Etiquette
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Personal Etiquette
        • Part 2 Business Etiquette
        • Part 3 Cross-cultural Communication
    • Unit 18 Presentation Skills
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Making a Start
        • Part 2 Key Factors of a Successful Presentation
        • Part 3 Finishing Off
    • Unit 19 Skills for Successful Negotiation
      • Section I Lead-in
      • Section II Business Scenes
        • Part 1 Different Negotiating Styles of Different Cultures
        • Part 2 Proper Behaviors in Negotiation
        • Part 3 Negotiation Strategies
    • Unit 20 Final Test

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