《新编实用英语综合教程3(第四版 附光盘)》切实贯彻“以服务为宗旨,以就业为导向”的高职教育人才培养总方针,自2002年出版以来,收到使用院校的普遍欢迎,成为高职高专公共英语教材中的领军品牌,其发行量多年来雄踞同类教材之首。十多年的教学实践证明,该套教材得到广大师生的普遍认可。《新编实用英语综合教程3(第四版 附光盘)》共10个单元,每个单元都由说(Talking Face toFace)、听(Being All Ears)、读(Maintaining a Sharp Eye)和写(Trying Your Hand)四个主要部分组成,另有一个“趣味阅读”部分(Having Some Fun)。
- 前言
- Unit One Promoting Activities
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
- Passage II Apple’s New Strategy: Trickle-down Innovation
- Section V Appreciating Culture Tips
- Unit Two Company Profiles
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Developing Your Company Image
- Passage II Hanky Panky
- Section V Appreciating Culture Tips
- Unit Three Purchase and Payment
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I How Safe Is Your Mobile Wallet?
- Passage II E-business Means Opportunities
- Section V Appreciating Culture Tips
- Unit Four Training Across Cultures
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Cultural Diversity in the Workplace
- Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
- Section V Appreciationg Culture Tips
- Unit Five Brands and Advertisements
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I How Jake Nickell Built His Threadless Empire
- Passage II Experiential Branding
- Section V Appreciating Culture Tips
- Unit Six Sharing the Loss
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Innovate or Die: The Stark Message for Big Business 133__
- Passage II Be Careful with Your Policy
- Section V Appreciating Culture Tips
- Unit Seven Busy Agenda and Schedule
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I A Survey Report on Owner-Managers in the UK
- Passage II Tales from the American Taipan
- Section V Appreciating Culture Tips
- Unit Eight Thinking Global, Acting Local
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Real WTO Challenges for China
- Passage II A New Energy Age — Fueling the Future
- Section V Appreciating Culture Tips
- Vocabulary
- Phrases and Expressions
- 版权