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新编实用英语(第四版)综合教程3

“十二五”职业教育国家规划教材

作者:
《新编实用英语》教材编写组
定价:
45.00元
ISBN:
978-7-04-039438-2
版面字数:
339.000千字
开本:
16开
全书页数:
199页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2015-06-08
物料号:
39438-00
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
公共英语3年制
三级分类:
英语综合

《新编实用英语综合教程3(第四版 附光盘)》切实贯彻“以服务为宗旨,以就业为导向”的高职教育人才培养总方针,自2002年出版以来,收到使用院校的普遍欢迎,成为高职高专公共英语教材中的领军品牌,其发行量多年来雄踞同类教材之首。十多年的教学实践证明,该套教材得到广大师生的普遍认可。《新编实用英语综合教程3(第四版 附光盘)》共10个单元,每个单元都由说(Talking Face toFace)、听(Being All Ears)、读(Maintaining a Sharp Eye)和写(Trying Your Hand)四个主要部分组成,另有一个“趣味阅读”部分(Having Some Fun)。

  • 前言
  • Unit One Promoting Activities
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
    • Passage II Apple’s New Strategy: Trickle-down Innovation
    • Section V Appreciating Culture Tips
  • Unit Two Company Profiles
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I Developing Your Company Image
    • Passage II Hanky Panky
    • Section V Appreciating Culture Tips
  • Unit Three Purchase and Payment
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I How Safe Is Your Mobile Wallet?
    • Passage II E-business Means Opportunities
    • Section V Appreciating Culture Tips
  • Unit Four Training Across Cultures
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I Cultural Diversity in the Workplace
    • Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
    • Section V Appreciationg Culture Tips
  • Unit Five Brands and Advertisements
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I How Jake Nickell Built His Threadless Empire
    • Passage II Experiential Branding
    • Section V Appreciating Culture Tips
  • Unit Six Sharing the Loss
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I Innovate or Die: The Stark Message for Big Business 133__
    • Passage II Be Careful with Your Policy
    • Section V Appreciating Culture Tips
  • Unit Seven Busy Agenda and Schedule
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I A Survey Report on Owner-Managers in the UK
    • Passage II Tales from the American Taipan
    • Section V Appreciating Culture Tips
  • Unit Eight Thinking Global, Acting Local
    • Section I Talking Face to Face
    • Section II Being All Ears
    • Section III Trying Your Hand
    • Section IV Maintaining a Sharp Eye
    • Passage I Real WTO Challenges for China
    • Passage II A New Energy Age — Fueling the Future
    • Section V Appreciating Culture Tips
  • Vocabulary
  • Phrases and Expressions
  • 版权

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