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商务英语口语

“十一五”国家规划教材

作者:
方红
定价:
30.00 元
版面字数:
350千字
开本:
16开
装帧形式:
平装
版次:
1
最新版次
印刷时间:
2026年
ISBN:
978-7-04-022008-7
物料号:
22008-00
出版时间:
2007-11-21
读者对象:
高等教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语专业其他课程

《商务英语口语》的教学内容共十二个单元,每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单 元的核心,它在内容上前后承接,主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开,内容涉及付款、包装、运 输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分,一方面巩固课文中学习的内容、词汇、句式与表达法,另一方面适当介绍制造业、 旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念,课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字 版与动画版,动画生动、形象地表现了对话内容;文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟 读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

  • 目录
    • Unit 1 Reception
      • Model Dialogues
        • 1 At the Airport
          • 2 At the Restaurant
            • 3 Introducing Companies
            • Student Dialogues
              • 1 Asking for Mr. Liu’s Room Number
                • 2 Asking for Flight Information
                  • 3 Asking for the Train Schedule
                  • Basics: Numbers
                    • Passage: Ted Turner
                      • Video Clip: BMW
                        • Recording Exercises: Advertising
                        • Unit 2 Telephone Communication
                          • Model Dialogues
                            • 1 Asking About New Products on the Phone
                              • 2 Making Invitations on the Phone
                                • 3 Asking for the Room Number on the Phone
                                • Student Dialogues
                                  • 1 Leaving a Message on the Answering Machine
                                    • 2 Calling Back Mr. Liu
                                      • 3 Dialing a Wrong Number
                                      • Basics: Telephone Numbers
                                        • Passage: CNN and “The King of Media”
                                          • Video Clip: Lavinia’s Fashion Empire
                                            • Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
                                            • Unit 3 Booking
                                              • Model Dialogues
                                                • 1 Booking Flight Tickets
                                                  • 2 Booking Hotel Rooms
                                                    • 3 Buying Concert Tickets
                                                    • Student Dialogues
                                                      • 1 Booking a Flight Ticket
                                                        • 2 Making an Appointment
                                                          • 3 Confirming a Meeting
                                                          • Basics: Month, Week, Dates and Time
                                                            • Passage: The American Attitude Towards Manual Labor
                                                              • Video Clip: Beauty Farm
                                                                • Recording Exercises: Recreation and Entertainment
                                                                • Unit 4 Schedules
                                                                  • Model Dialogues
                                                                    • 1 Arranging a Schedule
                                                                      • 2 Making Changes in a Schedule
                                                                        • 3 Arranging Further Meetings
                                                                        • Student Dialogues
                                                                          • 1 Making a Schedule
                                                                            • 2 Sharing the Schedule
                                                                              • 3 Making Changes in the Schedule
                                                                              • Basics: Important Newspaper, Journals and Magazines in America and Britain
                                                                                • Passage: Where Is the Beef: After Announcing the First Loss in Its History
                                                                                  • McDonald’s Tries to Turn Around
                                                                                    • Video Clip: Toy Companies Target Oversized Children
                                                                                      • Recording Exercises: Travel (One)
                                                                                      • Unit 5 Price
                                                                                        • Model Dialogues
                                                                                          • 1 Setting the Manufacturer’s Price
                                                                                            • 2 Sharing the Advertising Cost
                                                                                              • 3 Asking a Price
                                                                                              • Student Dialogues
                                                                                                • 1 Asking a Price
                                                                                                  • 2 Negotiating the Price
                                                                                                  • Basics: Currency
                                                                                                    • Passage: Wal-Mart
                                                                                                      • Video Clip: A Restored Farm in Portugal
                                                                                                        • Recording Exercises: Travel (Two)
                                                                                                        • Unit 6 Modes of Payment
                                                                                                          • Model Dialogues
                                                                                                            • 1 Asking About Modes of Payment
                                                                                                              • 2 Talking About Opening a Letter of Credit
                                                                                                                • 3 Negotiating on the Modes of Payment
                                                                                                                • Student Dialogues
                                                                                                                  • 1 Comparing Different Modes of Payment
                                                                                                                    • 2 Discussing the Modes of Payment
                                                                                                                      • 3 Paying the Bill in a Restaurant
                                                                                                                      • Basics: Asking for Price
                                                                                                                        • Passage: Henry Ford: Bringing the Automobile to the Common Man
                                                                                                                          • Video Clip: David Beckham: the Favorite of the Advertising Companies
                                                                                                                            • Recording Exercises: Famous People
                                                                                                                            • Unit 7 Shipment and Packaging
                                                                                                                              • Model Dialogues
                                                                                                                                • 1 Suggesting Partial Shipment
                                                                                                                                  • 2 Arranging Packaging
                                                                                                                                    • 3 Suggesting Transportation by Truck
                                                                                                                                    • Student Dialogues
                                                                                                                                      • 1 Settling the Time for Shipment
                                                                                                                                        • 2 On Packaging
                                                                                                                                        • Basics: Names
                                                                                                                                          • Passage: Holiday Shopping
                                                                                                                                            • Video Clip: Ascot
                                                                                                                                              • Recording Exercises: Sports and Games
                                                                                                                                              • Unit 8 Signing a Contract
                                                                                                                                                • Model Dialogues
                                                                                                                                                  • 1 Clarifying Clauses on Shipment and Compensation
                                                                                                                                                    • 2 Talking About the Arbitration Clause
                                                                                                                                                      • 3 Signing a Contract
                                                                                                                                                      • Student Dialogues
                                                                                                                                                        • 1 Making a Final Check Before Signing a Contract
                                                                                                                                                          • 2 Signing a Contract
                                                                                                                                                            • 3 After the Closing of a Deal
                                                                                                                                                            • Basics: Percentage
                                                                                                                                                              • Passage: Walt Disney: Master Showman
                                                                                                                                                                • Video Clip: An Ancient Trade Center in Libya
                                                                                                                                                                  • Recording Exercises: Cultural Protection
                                                                                                                                                                  • Unit 9 Coming to a New Company
                                                                                                                                                                    • Model Dialogues
                                                                                                                                                                      • 1 Touring the Office Building
                                                                                                                                                                        • 2 Arranging a Meeting
                                                                                                                                                                          • 3 Planning a Business Trip
                                                                                                                                                                          • Student Dialogues
                                                                                                                                                                            • 1 Getting to Know the Company
                                                                                                                                                                              • 2 Getting More Information About the Company
                                                                                                                                                                              • Basics: Directions
                                                                                                                                                                                • Passage: Disneyland and Disney World
                                                                                                                                                                                  • Video Clip: Unicorn
                                                                                                                                                                                    • Recording Exercises: Fast Food
                                                                                                                                                                                    • Unit 10 Working Together
                                                                                                                                                                                      • Model Dialogues
                                                                                                                                                                                        • 1 Advice for Writing a Business Letter
                                                                                                                                                                                          • 2 Advice for Writing a Memo
                                                                                                                                                                                            • 3 Speaking with Tactics
                                                                                                                                                                                            • Student Dialogues
                                                                                                                                                                                              • 1 Arranging Travel from Nanjing to Shanghai
                                                                                                                                                                                                • 2 Talking About a Power Shortage
                                                                                                                                                                                                • Basics: Weather
                                                                                                                                                                                                  • Passage: Hard Rock Café (Part One)
                                                                                                                                                                                                    • Video Clip: Diamond Aircraft
                                                                                                                                                                                                      • Recording Exercises: Life and Pressure
                                                                                                                                                                                                      • Unit 11 Sales Promotion
                                                                                                                                                                                                        • Model Dialogues
                                                                                                                                                                                                          • 1 Discussing Strategies for Promoting Sales
                                                                                                                                                                                                            • 2 Making a New Brochure
                                                                                                                                                                                                              • 3 Promoting Sales Through Advertising
                                                                                                                                                                                                              • Student Dialogues
                                                                                                                                                                                                                • 1 Discussing an Advertising Plan
                                                                                                                                                                                                                  • 2 Talking with an Advertiser
                                                                                                                                                                                                                    • 3 Doing Market Research
                                                                                                                                                                                                                    • Basics: Places
                                                                                                                                                                                                                      • Passage: Hard Rock Cafe (Part Two)
                                                                                                                                                                                                                        • Video Clip: Ahold Supermarket Chain
                                                                                                                                                                                                                          • Recording Exercises: Education
                                                                                                                                                                                                                          • Unit 12 Planning for the Future
                                                                                                                                                                                                                            • Model Dialogues
                                                                                                                                                                                                                              • 1 Appealing to Potential Customers
                                                                                                                                                                                                                                • 2 Surviving Under the Anti-Dumping Charges
                                                                                                                                                                                                                                  • 3 Planning for a New Plant
                                                                                                                                                                                                                                  • Student Dialogues
                                                                                                                                                                                                                                    • 1 Complaining About a Meal
                                                                                                                                                                                                                                      • 2 Making a Complaint in a Restaurant
                                                                                                                                                                                                                                      • Basics: Countries and Cities
                                                                                                                                                                                                                                        • Passage: New York Stock Exchange
                                                                                                                                                                                                                                          • Video Clip: Mobile Phones
                                                                                                                                                                                                                                            • Recording Exercises: Technologv
                                                                                                                                                                                                                                            • 附录1 示范对话翻译
                                                                                                                                                                                                                                              • 附录2 短文翻译
                                                                                                                                                                                                                                                • 附录3 练习答案
                                                                                                                                                                                                                                                  • 附录4 总词汇表
                                                                                                                                                                                                                                                    • 参考文献

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