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职通商务英语(第二版)综合教程2

“十二五”职业教育国家规划教材

作者:
贺雪娟
定价:
39.50元
ISBN:
978-7-04-044274-8
版面字数:
298.000千字
开本:
16开
全书页数:
176页
装帧形式:
平装
重点项目:
“十二五”职业教育国家规划教材
出版时间:
2016-03-23
读者对象:
高等职业教育
一级分类:
外语类
二级分类:
商务英语专业
三级分类:
商务英语综合

《职通商务英语(第二版)》立体化系列教材由《职通商务英语(第二版)综合教程1~4册》《职通商务英语(第二版)听说教程1~3册》《职通商务英语(第二版)拓展教程1~4册》三大模块构成。其中,《职通商务英语(第二版)综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语(第二版)听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语(第二版)拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。《职通商务英语综合教程2(第2版)》围绕国际商务及国际贸易流程设计单元主题,进一步培养学生实际运用语言的能力及专业商科知识。

  • 前辅文
  • Unit 1 International Business
    • Section I Lead-in
    • Section II Reading International Business
    • Section III Language Focus
      • Vocabulary International Business
      • Grammar Gerunds and Infinitives
      • Translation Economic Globalization
    • Section IV Business Writing Fax
    • Section V Listening & Speaking Making Business Appointments
    • Section VI Business Etiquette Etiquette of Business Appointments
  • Unit 2 Business Expansion
    • Section I Lead-in
    • Section II Reading Nestlé S. A.
    • Section III Language Focus
      • Vocabulary Business Expansion
      • Grammar Participles
      • Translation Company Prospectus
    • Section IV Business Writing Résumé
    • Section V Listening & Speaking Job Interview in a Multinational Company
    • Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
  • Unit 3 Business Plan
    • Section I Lead-in
    • Section II Reading Market Assessment
    • Section III Language Focus
      • Vocabulary Business Plan
      • Grammar Direct and Indirect Questions
      • Translation A Business Plan
    • Section IV Business Writing Meeting Minutes
    • Section V Listening & Speaking Holding a Business Plan Meeting
    • Section VI Business Etiquette Etiquette for Event Planning
  • Review of Units 1–3
  • Unit 4 Business Relationships
    • Section I Lead-in
    • Section II Reading Corporate Sponsorship
    • Section III Language Focus
      • Vocabulary Corporate Sponsorship Concept
      • Grammar The Usage of “It”
      • Translation Business Relationships
    • Section IV Business Writing Letters of Invitation
    • Section V Listening & Speaking Inviting Skills
    • Section VI Business Etiquette Business Etiquette in Corporate Events
  • Unit 5 Marketing
    • Section I Lead-in
    • Section II Reading Marketing Research
    • Section III Language Focus
      • Vocabulary Marketing
      • Grammar Existential Sentences
      • Translation Marketing Activities
    • Section IV Business Writing Marketing Research Questionnaires
    • Section V Listening & Speaking Describing Marketing Graphs
    • Section VI Business Etiquette Marketing Etiquette
  • Unit 6 Advertising
    • Section I Lead-in
    • Section II Reading Corporate Advertising
    • Section III Language Focus
      • Vocabulary Advertising
      • Grammar Nominal Clauses
      • Translation Advertising Activities
    • Section IV Business Writing Short Reports
    • Section V Listening & Speaking Business Telephoning
    • Section VI Business Etiquette Advertising Etiquette
  • Review of Units 4–6
  • Unit 7 Import and Export
    • Section I Lead-in
    • Section II Reading Import and Export Business
    • Section III Language Focus
      • Vocabulary Import and Export Business
      • Grammar Relative Clause
      • Translation Import and Export Activities
    • Section IV Business Writing Letters to Establish Business Relations
    • Section V Listening & Speaking Negotiation Skills
    • Section VI Business Etiquette Global Business Dress Code
  • Unit 8 Investment
    • Section I Lead-in
    • Section II Reading Investments and the Investment Process
    • Section III Language Focus
      • Vocabulary Investment
      • Grammar Adverbial Clause
      • Translation Investing Activities
    • Section IV Business Writing Credit Inquiry Letter
    • Section V Listening & Speaking Participating in a Discussion
    • Section VI Business Etiquette How to Avoid Problems in Discussing Investment Strategy
  • Unit 9 Exhibitions and Trade Fairs
    • Section I Lead-in
    • Section II Reading Trade Exhibition Trends
    • Section III Language Focus
      • Vocabulary Exhibition and Trade Fairs
      • Grammar Subjunctive Mood
      • Translation Exhibition Activities
    • Section IV Business Writing A Letter of Application
    • Section V Listening & Speaking Questioning and Listening Skills
    • Section VI Business Etiquette Etiquette for Trade Shows
  • Unit 10 Customer Relationship Management
    • Section I Lead-in
    • Section II Reading Manage Your Customer Care
    • Section III Language Focus
      • Vocabulary Customer Relationship Management
      • Grammar Agreement of Subject and Verb
      • Translation CRM Sentences
    • Section IV Business Writing Letters of Appreciation
    • Section V Listening & Speaking Approaching Customers
    • Section VI Business Etiquette How Can Customer Service Be Friendly
  • Review of Units 7–10
  • Glossary

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