- 前辅文
- UNIT 1 UNDERSTANDING CULTURAL DIFFERENCES
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: International Business Etiquette
- Passage B: Conversation with Danes
- Writing an Essay
- Section 3 After-class Activities: More Things to Do
- UNIT 2 CONDUCTING A SURVEY
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Conducting a Survey
- Passage B: How to Design Good Questions in a Questionnaire
- Writing a Report
- Section 3 After-class Activities: More Things to Do
- UNIT 3 MAKING A PRESENTATION
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Make an Effective Presentation
- Passage B: How to Make a PowerPoint Presentation that Includes Audio and Video Files
- Describing a Chart
- Section 3 After-class Activities: More Things to Do
- UNIT 4 ESTABLISHING BUSINESS RELATIONS
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Building Business Relationships
- Passage B: Effective Ways to Keep Track of Customer Satisfaction
- Writing a Business Liaison Letter
- Section 3 After-class Activities: More Things to Do
- UNIT 5 PROMOTING PRODUCTS AND SERVICES
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Selling a Product & Service
- Passage B: How to Sell a Product Online
- Describing Products and Services
- Section 3 After-class Activities: More Things to Do
- UNIT 6 ATTENDING FAIRS AND EXHIBITIONS
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Which Trade Show to Attend?
- Passage B: China Import and Export Fair
- Preparing a Catalog
- Section 3 After-class Activities: More Things to Do
- UNIT 7 MANAGING HUMAN RESOURCES
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: Human Resource Management
- Passage B: How to Continue to Train Employees
- Writing a Job Offer Letter
- Section 3 After-class Activities: More Things to Do
- UNIT 8 STARTING YOUR BUSINESS ONLINE
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Passage A: How to Start Your Business Online
- Passage B: Are You Ready to Start a Home-based Business Online?
- Making a Business Plan
- Section 3 After-class Activities: More Things to Do
- GLOSSARY