- 前辅文
- Unit 1 Understanding Cultural Differences
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- International Business Etiquette
- Section 3 Things to Write
- Writing an Essay
- Section 4 After-class Activities: More Things to Do
- Unit 2 Conducting a Survey
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Conducting a Survey
- Section 3 Things to Write
- Writing a Report
- Section 4 After-class Activities: More Things to Do
- Unit 3 Making a Presentation
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Make an Effective Presentation
- Section 3 Things to Write
- Describing a Chart
- Section 4 After-class Activities: More Things to Do
- Unit 4 Establishing Business Relations
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Building Business Relationships
- Section 3 Things to Write
- A Business Liaison Letter
- Section 4 After-class Activities: More Things to Do
- Unit 5 Promoting Products and Services
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Selling a Product & Service
- Section 3 Things to Write
- Describing Products and Services
- Section 4 After-class Activities: More Things to Do
- Unit 6 Attending Fairs and Exhibitions
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Which Trade Show to Attend?
- Section 3 Things to Write
- Prepare a Catalog
- Section 4 After-class Activities: More Things to Do
- Unit 7 Managing Human Resources
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- Human Resource Management
- Section 3 Things to Write
- A Job Offer Letter
- Section 4 After-class Activities: More Things to Do
- Unit 8 Starting Your Business Online
- Section 1 Before-class Activities: Getting Things Ready
- Section 2 In-class Activities: Things to Do
- How to Start Your Business Online
- Section 3 Things to Write
- Making a Business Plan
- Section 4 After-class Activities: More Things to Do
- Vocabulary
- Phrases