图书信息
图书目录
体验商务英语（第三版）教师用书4
暂无简介
作者：
郭桂杭
定价：
58.00元
出版时间：
2020-08-25
ISBN：
978-7-04-054691-0
物料号：
54691-00
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
重点项目：
“十二五”普通高等教育本科国家级规划教材
版面字数：
744.000千字
开本：
16开
全书页数：
暂无
装帧形式：
平装
- 前辅文
- Notes on units
- Unit 1 Communication
- Unit 2 International marketing
- Unit 3 Building relationships
- Working across cultures 1: Doing business internationally
- Revision unit A
- Business skills: 1.1 Small talk
- Business skills: 1.2 E-mails
- Unit 4 Success
- Unit 5 Job satisfaction
- Unit 6 Risk
- Working across cultures 2: Working in new markets
- Revision unit B
- Business skills: 2.1 Negotiations
- Business skills: 2.2 Teleconferences
- Unit 7 Management styles
- Unit 8 Team building
- Unit 9 Raising finance
- Working across cultures 3: Managing international teams
- Revision unit C
- Business skills: 3.1 Presentations
- Business skills: 3.2 Meetings
- Unit 10 Customer service
- Unit 11 Crisis management
- Unit 12 Mergers and acquisitions
- Working across cultures 4: International negotiations
- Revision unit D
- Business skills: 4.1 Interviews
- Business skills: 4.2 Presentations
- Resource bank
- Teacher’s notes
- Speaking
- Unit 1 Communication
- Dealing with communication breakdown
- Unit 2 International marketing
- Brainstorming
- Unit 3 Building relationships
- Networking
- Unit 4 Success
- Negotiating
- Unit 5 Job satisfaction
- Cold-calling
- Unit 6 Risk
- Reaching agreement
- Unit 7 Management styles
- Presentations
- Unit 8 Team building
- Resolving conflict
- Unit 9 Raising finance
- Negotiating
- Unit 10 Customer service
- Active listening
- Unit 11 Crisis management
- Asking and answering difficult questions
- Unit 12 Mergers and acquisitions
- Making a presentation
- Listening
- Unit 1 Communication
- Alastair Dryburgh, Head of Akenhurst Consultants
- Unit 2 International marketing
- Svend Hollensen, Professor of International Marketing at the University of South Denmark
- Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
- Unit 3 Building relationships
- Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
- Unit 4 Success
- Tom Hockaday, Managing Director of Isis Innovation, a technology development company
- Unit 5 Job satisfaction
- Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
- Unit 6 Risk
- Steve Fowler, Managing Director of the Institute of Risk Management
- Unit 7 Management styles
- Laurie Mullins, Author of Management and Organisational Behaviour
- Unit 8 Team building
- Dan Collins, founder of team-building specialists Fresh Group
- Unit 9 Raising finance
- Simon Davies, Managing Director (Restructuring) at the Blackstone Group
- Unit 10 Customer service
- Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
- Manoir aux Quat’Saisons
- Unit 11 Crisis management
- Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
- Unit 12 Mergers and acquisitions
- Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
- Resource bank listening key
- Writing
- (Case study model answers and writing tasks)
- Unit 1 Communication
- Unit 2 International marketing
- Unit 3 Building relationships
- Unit 4 Success
- Unit 5 Job satisfaction
- Unit 6 Risk
- Unit 7 Management styles
- Unit 8 Team building
- Unit 9 Raising finance
- Unit 10 Customer service
- Unit 11 Crisis management
- Unit 12 Mergers and acquisitions
- Scripts
- Audio scripts
- Audio scripts for business skills
- Scripts for case study commentary
- Translation
- Translation for business brief
- Translation for readings
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