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体验商务英语（第三版）教师用书4

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作者：

郭桂杭

定价：

58.00 元

出版时间：

2020-08-25

ISBN：

978-7-04-054691-0

物料号：

54691-00

读者对象：

高等教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

重点项目：

“十二五”普通高等教育本科国家级规划教材

版面字数：

744千字

开本：

16开

装帧形式：

平装

页数：

暂无

最新
印次时间：

2024年01月

目录
- 前辅文
- Notes on units
  - Unit 1 Communication
  - Unit 2 International marketing
  - Unit 3 Building relationships
  - Working across cultures 1: Doing business internationally
  - Revision unit A
  - Business skills: 1.1 Small talk
  - Business skills: 1.2 E-mails
  - Unit 4 Success
  - Unit 5 Job satisfaction
  - Unit 6 Risk
  - Working across cultures 2: Working in new markets
  - Revision unit B
  - Business skills: 2.1 Negotiations
  - Business skills: 2.2 Teleconferences
  - Unit 7 Management styles
  - Unit 8 Team building
  - Unit 9 Raising finance
  - Working across cultures 3: Managing international teams
  - Revision unit C
  - Business skills: 3.1 Presentations
  - Business skills: 3.2 Meetings
  - Unit 10 Customer service
  - Unit 11 Crisis management
  - Unit 12 Mergers and acquisitions
  - Working across cultures 4: International negotiations
  - Revision unit D
  - Business skills: 4.1 Interviews
  - Business skills: 4.2 Presentations
- Resource bank
  - Teacher’s notes
  - Speaking
  - Unit 1 Communication
  - Dealing with communication breakdown
  - Unit 2 International marketing
  - Brainstorming
  - Unit 3 Building relationships
  - Networking
  - Unit 4 Success
  - Negotiating
  - Unit 5 Job satisfaction
  - Cold-calling
  - Unit 6 Risk
  - Reaching agreement
  - Unit 7 Management styles
  - Presentations
  - Unit 8 Team building
  - Resolving conflict
  - Unit 9 Raising finance
  - Negotiating
  - Unit 10 Customer service
  - Active listening
  - Unit 11 Crisis management
  - Asking and answering difficult questions
  - Unit 12 Mergers and acquisitions
  - Making a presentation
  - Listening
  - Unit 1 Communication
  - Alastair Dryburgh, Head of Akenhurst Consultants
  - Unit 2 International marketing
  - Svend Hollensen, Professor of International Marketing at the University of South Denmark
  - Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
  - Unit 3 Building relationships
  - Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
  - Unit 4 Success
  - Tom Hockaday, Managing Director of Isis Innovation, a technology development company
  - Unit 5 Job satisfaction
  - Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
  - Unit 6 Risk
  - Steve Fowler, Managing Director of the Institute of Risk Management
  - Unit 7 Management styles
  - Laurie Mullins, Author of Management and Organisational Behaviour
  - Unit 8 Team building
  - Dan Collins, founder of team-building specialists Fresh Group
  - Unit 9 Raising finance
  - Simon Davies, Managing Director (Restructuring) at the Blackstone Group
  - Unit 10 Customer service
  - Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
  - Manoir aux Quat’Saisons
  - Unit 11 Crisis management
  - Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
  - Unit 12 Mergers and acquisitions
  - Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
  - Resource bank listening key
  - Writing
  - (Case study model answers and writing tasks)
  - Unit 1 Communication
  - Unit 2 International marketing
  - Unit 3 Building relationships
  - Unit 4 Success
  - Unit 5 Job satisfaction
  - Unit 6 Risk
  - Unit 7 Management styles
  - Unit 8 Team building
  - Unit 9 Raising finance
  - Unit 10 Customer service
  - Unit 11 Crisis management
  - Unit 12 Mergers and acquisitions
  - Scripts
  - Audio scripts
  - Audio scripts for business skills
  - Scripts for case study commentary
  - Translation
  - Translation for business brief
  - Translation for readings

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体验商务英语（第三版）教师用书4

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