图书信息
图书目录
体验商务英语（第三版）教师用书3
暂无简介
作者：
王艳艳
定价：
56.00元
出版时间：
2020-08-07
ISBN：
978-7-04-054297-4
物料号：
54297-00
读者对象：
高等教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语综合
重点项目：
“十二五”普通高等教育本科国家级规划教材
版面字数：
709.000千字
开本：
16开
全书页数：
暂无
装帧形式：
平装
- 前辅文
- Notes on units
- Unit 1 Brands
- Unit 2 Travel
- Unit 3 Change
- Working across cultures: 1 Socialising
- Revision unit A
- Business skills: 1.1 Meetings
- Business skills: 1.2 Telephoning
- Unit 4 Organisation
- Unit 5 Advertising
- Unit 6 Money
- Working across cultures: 2 International meetings
- Revision unit B
- Business skills: 2.1 Small talk
- Business skills: 2.2 Presentations
- Unit 7 Cultures
- Unit 8 Human resources
- Unit 9 International markets
- Working across cultures: 3 Doing business internationally
- Revision unit C
- Business skills: 3.1 Negotiations
- Business skills: 3.2 E-mails
- Unit 10 Ethics
- Unit 11 Leadership
- Unit 12 Competition
- Working across cultures: 4 Communication styles
- Revision unit D
- Business skills: 4.1 Presentations
- Business skills: 4.2 Interviews
- The social-cultural game
- Resource bank
- Teacher’s notes
- Speaking
- Unit 1 Brands
- Taking part in meetings
- Unit 2 Travel
- Telephoning: making arrangements
- Unit 3 Change
- Managing meetings
- Unit 4 Organisation
- Socialising: introductions and networking
- Unit 5 Advertising
- Starting and structuring presentations
- Unit 6 Money
- Dealing with figures
- Unit 7 Cultures
- Social English
- Unit 8 Human resources
- Getting information on the telephone
- Unit 9 International markets
- Negotiating
- Unit 10 Ethics
- Considering options
- Unit 11 Leadership
- Presenting
- Unit 12 Competition
- Negotiating
- Listening
- Unit 1 Brands
- Chris Cleaver, Managing Director, Business Brands at Dragon Brands
- Unit 2 Travel
- Sholto Smith, Area Sales Director for Hyatt Hotels
- Unit 3 Change
- Anne Deering, Head of Transformation Practice at international management consultants AT Kearney
- Unit 4 Organisation
- Richard Rawlinson, Vice-President of the management consultants Booz & Co.
- Unit 5 Advertising
- Marco Rimini, Head of Communications Planning at Mindshare
- Unit 6 Money
- Darrell Mercer, Investment Director at PSigma Investment Management
- Unit 7 Cultures
- Jeff Toms, Marketing Director at Farnham Castle, an international cultural training centre
- Unit 8 Human resources
- Carys Owen, a director at Hays, the international recruitment specialist
- Unit 9 International markets
- Andy Simmons, a partner at The Gap Partnership and an expert on negotiating
- Unit 10 Ethics
- David Hillyard, Director of Programmes at EarthWatch
- Unit 11 Leadership
- Elizabeth Jackson, Managing Director of DirectorBank, an executive recruitment company
- Unit 12 Competition
- Rory Taylor, Media Relations Manager for The Competition Commission
- Resource bank listening key
- Writing
- (Case study model answers and writing tasks)
- Unit 1 Brands
- Unit 2 Travel
- Unit 3 Change
- Unit 4 Organisation
- Unit 5 Advertising
- Unit 6 Money
- Unit 7 Cultures
- Unit 8 Human resources
- Unit 9 International markets
- Unit 10 Ethics
- Unit 11 Leadership
- Unit 12 Competition
- Scripts
- Audio scripts
- Audio scripts for business skills
- Scripts for case study commentary
- Translation
- Translation for business brief
- Translation for Readings
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