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电子商务专业英语（第二版）
本书是教育部职业教育与成人教育司推荐教材配套用书，是为满足中等职业学校电子商务专业教学需要而编写的教材，在第一版的基础上修订而成。
本书涉及电子商务基础、远程医学、网上广告、网络营销、物流与配送供应链、数字钱包、电子资金转账、因特网接入方法、浏览器、防火墙、虚拟企业、客户关系管理、财务分析、处理器、WindowsXP、中国加入WTO议定书、电子商务示范法等多方面内容。课文实用、新颖，配有多幅英汉对照图片，练习题有多种类型并附参考答案。
本书可作为中等职业学校电子商务专业教学用书，也可供电子商务从业人员参考。
作者：
孙瑞新
定价：
17.70元
出版时间：
2012-01-16
ISBN：
978-7-04-033861-4
物料号：
33861-00
读者对象：
中等职业教育
一级分类：
财经商贸类
二级分类：
电子商务
重点项目：
暂无
版面字数：
240.000千字
开本：
16开
全书页数：
152页
装帧形式：
平装
- 前辅文
- Lesson 1 What Is Electronic Commerce?
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Classificationof Ecommerce
- Lesson 2 Web Used in Business
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Mail Safe
- Lesson 3 Telemedicine
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: How Can I See a Doctor on the Internet?
- Lesson 4 Hacker Kevin Mitnick’s Security Advice
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Black Hat Crackers
- Lesson 5 Online Selling
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: The Effectiveness of Your Marketing Campaigns
- Lesson 6 Electronic Marketing Strategy
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: PointofSale Software
- Lesson 7 FedEx
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: TimelyDelivery
- Lesson 8 Supply Chain Solutions of UPS
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Keeping Customers
- Lesson 9 Digital Wallets
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Electronic Purse
- Electronic Wallet
- Lesson 10 Data Message and EDI
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Electronic Funds Transfer (EFT)
- Lesson 11 Internet Access Methods—ISP、ANALOG Modems、ISDN、CABLE Modems and DSL
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Cable Modems
- Lesson 12 Myths About theInternet
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Infrared Port
- Lesson 13 Internet Explorer
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Microsoft Windows Media Player
- Lesson 14 Firewall
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Could Firewall Protect Against Viruses?
- Lesson 15 Virtual Enterprise
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Virtual Host Computer
- Lesson 16 Customer Relationship Management
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: American Online (AOL)
- Lesson 17 Financial Analysis
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Current Ratio68Quick Ratio
- Lesson 18 Digital Camera
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Digital Cameras and Video Device
- Lesson 19 Windows XP
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Fast User Switching
- Lesson 20 Do Ebooks Spell the Endof Lending Libraries?
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Can the Library Survive in a Digital World?
- Lesson 21 Administration of the Trade Regime(1)
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: Preamble
- Lesson 22 Administration of the Trade Regime(2)
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: General
- Lesson 23 Introduction to the Model Law on Electronic Commerce
- New Words & Phrases
- Specialized Terms
- Notes
- Exercises
- Reading Material: 4A104 Funds Transfer—Definitions
- Appendix A Vocabulary
- Appendix B Reference Translations
- Appendix C Keys to Exercises
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