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职场英语读写教程3
陈晓丹主编的这本《职场英语读写教程（3）》 共分8个单元。每个单元都围绕同一话题展开。每个 单元各3篇课文。课文选材广泛、短小精悍、体裁多 样，材料新颖，非常具有时代感、知识性、实用性和 趣味性，兼顾人文、社会、科普、文化、技能、应用 等多种多样的内容体系，以达到独立学院、高职高专 的通用性。教学内容丰富多彩，练习形式简洁实用， 为教师根据实际需要选择教学内容、制定个性化的教 学方案提供方便。本教程集语言和文化、知识和技能 于一体，语言规范、循序渐进，方便教学，有利于学生打下较为扎实的英语语言基础、培养综合的英语语 言运用能力。
作者：
吴松江
定价：
33.00元
出版时间：
2014-09-15
ISBN：
978-7-04-041007-5
物料号：
41007-00
读者对象：
高等教育
一级分类：
外语类
二级分类：
大学英语
三级分类：
大学英语其他课程
重点项目：
暂无
版面字数：
343.000千字
开本：
16开
全书页数：
280页
装帧形式：
平装
- Unit 1 Western Business Culture
- Text A Business Etiquette in Europe
- Text B Cubicle Etiquette. Six Ways Technology Can Hurt Your Career
- Text C US Business Culture
- Unit 2 Travel Destination
- Text A Five Alternative Travel Destinations for 2014
- Text B New York City Travel: Celebrating the City That Never Sleeps
- Text C Perth (Australia)
- Unit 3 Business Negotiation
- Text A The Art of Negotiation: Learn It and Watch Your Business Grow !
- Text B Three Tricks That Make Negotiations Work
- Text C What Should Everyone Know About Negotiation?
- Unit 4 Advertising
- Text A Why Is Advertising So Important to Business?
- Text B The Best Way to Advertise a Small Business on a Low Budget
- Text C Make the Right Advertising Decisions
- Unit 5 Sales and Marketing
- Text A Critical Factors in Marketing a New Product
- Text B Three Things Marketers Must Do to Demonstrate Their Worth
- Text C Sales and Marketing Together at Last
- Unit 6 Presentation and Report
- Text A Ten Tips for Creating Successful Business Presentations
- Text B Five Easy Tricks to Make Your Presentation Interactive
- Text C How to Turn a Written Report into a First-Class Presentation
- Unit 7 Finance and Security
- Text A How to Keep Your Online Business Information Secure
- Text B The Challenge of Health Data Security
- Text C Wolves of Wall Street Abound: How to Spot a Bad Broker
- Unit 8 Corporate Strategy
- Text A What Is Corporate Strategy? (1)
- Text B What Is Corporate Strategy? (2)
- Text C The Importance of Corporate Strategy
- Appendix I Background, Language Points and Translation
- Appendix II Keys to the Exercises
- Appendix III Glossary
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