- Unit One Promoting Activities
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
- Passage II Promotion Methods
- Section V Appreciating Culture Tips
- Unit Two Company Profi les
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Developing Your Company Image
- Passage II Everyone Has a Chance to Win
- Section V Appreciating Culture Tips
- Unit Three Purchase and Payment
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I How Safe Is Your Mobile Wallet?
- Passage II E-business Means Opportunities
- Section V Appreciating Culture Tips
- Unit Four Training Across Cultures
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Cultural Diversity in the Workplace
- Passage II Change, or Get Left Behind
- Section V Appreciating Culture Tips
- Unit Five Brands and Advertisements
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Elsie the Cow
- Passage II Experiential Branding
- Section V Appreciating Culture Tips
- Unit Six Sharing the Loss
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Sharing Economic Losses Through Insurance
- Passage II Be Careful with Your Policy
- Section V Appreciating Culture Tips
- Unit Seven Busy Agenda and Schedule
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I A Survey Report on Owner-managers in the UK
- Passage II Tales from the American Taipan
- Section V Appreciating Culture Tips
- Unit Eight Thinking Global, Acting Local
- Section I Talking Face to Face
- Section II Being All Ears
- Section III Trying Your Hand
- Section IV Maintaining a Sharp Eye
- Passage I Real WTO Challenges for China
- Passage II A New Energy Age—Fueling the Future
- Section V Appreciating Culture Tips
- New Words and Expressions
- Vocabulary