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新编商务英语精读(第2册)(学生用书)
《新编商务英语精读(1～6)》为“新编商务英语系列从书”之一。本书共10个单元，每单元由阅读Ⅰ(Reading Ⅰ)，阅读Ⅱ(Reading Ⅱ)以及扩展生练习(Extended Activities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。
作者：
张逸
定价：
36.00元
出版时间：
2005-01-18
ISBN：
978-7-04-016242-4
物料号：
16242-00
读者对象：
高等职业教育
一级分类：
外语类
二级分类：
商务英语专业
三级分类：
商务英语阅读
重点项目：
暂无
版面字数：
450.000千字
开本：
16开
全书页数：
368页
装帧形式：
平装
- Unit 1 Sports and Business
- Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
- Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
- Extended Activities
- Lexical Knowledge
- Function and Structure：Complimenting
- Practical Reading：Football and Basketball Catalogue
- Additional Vocabulary
- Business World：Brand Image
- Humor Time
- Unit 2 Ownership
- Reading Ⅰ Types of Business Ownership
- Reading Ⅱ Business in a Free Enterprise System
- Extended Activities
- Lexical Knowledge
- Function and Structure：Asking or Offering Favors
- Practical Reading：Company Relationship
- Additional Vocabulary
- Business World：Joint Venture
- Humor Time
- Unit 3 Fashion
- Reading Ⅰ Fashion
- Reading Ⅱ Very Smart Fashions
- Extended Activities
- Lexical Knowledge
- Function and Structure：Expressing Concern，Consolation and Encouragement
- Practical Reading：Bar Graphs
- Additional Vocabulary
- Business World：The Fashion Industry
- Humor Time
- Unit 4 Consumer Sadsfaetion
- Reading Ⅰ Bargains
- Reading Ⅱ Why People Buy?
- Extended Activities
- Lexical Knowledge
- Function and Structure：Complaining
- Practical Reading：Advertisement of Bargains
- Additional Vocabulary
- Business World：Consumer Satisfaction/Dissatisfaction
- Humor Time
- Unit 5 Education
- Reading Ⅰ Managing Your Study Time
- Reading Ⅱ Kissing the Books Goodbye
- Extended Activities
- Lexical Knowledge
- Function and Structure：Talking about Personal Interests
- Practical Reading：Notices
- Additional Vocabulary
- Business World：Vocational Education
- Humor Time
- Unit 6 Management
- Reading Ⅰ Areas of Management
- Reading Ⅱ The Structure of a Company
- Extended Activities
- Lexical Knowledge
- Function and Structure：Making Appointments
- Practical Reading：Company Organization
- Additional Vocabulary
- Business World：Levels of Management
- Humor Time
- Unit 7 Intenrview
- Reading Ⅰ How to Shine at a Job Interview
- Reading Ⅱ Types of Interview
- Extended Activities
- Lexical Knowledge
- Function and Structure：Interviewing People
- Practical Reading：Curriculum Vitae and Application Letters
- Additional Vocabulary
- Business World：How Do You Handle Trick Questions?
- Humor Time
- Unit 8 Trademark
- Reading Ⅰ What Is a Trademark?
- Reading Ⅱ Protecting a Trademark
- Extended Activities
- Lexical Knowledge
- Function and Structure：Expressing Intention
- Practical Reading：Case Study
- Additional Vocabulary
- Business World：Selecting Brand Names
- Unit 9 Succeessful Businessmen
- Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
- Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
- Extended Activities
- Lexical Knowledge
- Function and Structure：Agreeing and Disagreeing
- Practical Reading：Case Study-Economic Status for Investment
- Additional Vocabulary
- Business World：Leadership Lessons for the 21 st Century
- Humor Time
- Unit 10 Successful Businesses
- Reading Ⅰ Nokia：Voice from Finland
- Reading Ⅱ Canon：Sixty Years of Progress
- Extended Activities
- Lexical Knowledge
- Function and Structure：Asking for and Giving Opinions
- Practical Reading：A Comparison of Two Businesses
- Additional Vocabulary
- Business World：Division of Economic Activities；Occupationel Structure
- Humor Time
- Appendix Ⅰ Expressions
- Appendix Ⅱ Expressions
- Appendix Ⅲ Word Study
- Appendix Ⅳ Special Use
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