高级职业英语（第四版）读写教程2

“十四五”职业教育国家规划教材

样章

作者：

《高级职业英语》系列教材编写组

定价：

48.00 元

版面字数：

194.00千字

开本：

16开

装帧形式：

平装

页数：

172

最新
印次时间：

2025年11月

ISBN：

978-7-04-063532-4

物料号：

63532-A0

出版时间：

2025-02-13

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

公共英语3年制

三级分类：

英语听说

册数：

暂无

目录
- 前辅文
- UNIT 1 UNDERSTANDING CULTURAL DIFFERENCES
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: International Business Etiquette
    - Passage B: Conversation with Danes
    - Writing an Essay
  - Section 3 After-class Activities: More Things to Do
- UNIT 2 CONDUCTING A SURVEY
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Conducting a Survey
    - Passage B: How to Design Good Questions in a Questionnaire
    - Writing a Report
  - Section 3 After-class Activities: More Things to Do
- UNIT 3 MAKING A PRESENTATION
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Make an Effective Presentation
    - Passage B: How to Make a PowerPoint Presentation that Includes Audio and Video Files
    - Describing a Chart
  - Section 3 After-class Activities: More Things to Do
- UNIT 4 ESTABLISHING BUSINESS RELATIONS
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Building Business Relationships
    - Passage B: Effective Ways to Keep Track of Customer Satisfaction
    - Writing a Business Liaison Letter
  - Section 3 After-class Activities: More Things to Do
- UNIT 5 PROMOTING PRODUCTS AND SERVICES
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Selling a Product & Service
    - Passage B: How to Sell a Product Online
    - Describing Products and Services
  - Section 3 After-class Activities: More Things to Do
- UNIT 6 ATTENDING FAIRS AND EXHIBITIONS
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Which Trade Show to Attend?
    - Passage B: China Import and Export Fair
    - Preparing a Catalog
  - Section 3 After-class Activities: More Things to Do
- UNIT 7 MANAGING HUMAN RESOURCES
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: Human Resource Management
    - Passage B: How to Continue to Train Employees
    - Writing a Job Offer Letter
  - Section 3 After-class Activities: More Things to Do
- UNIT 8 STARTING YOUR BUSINESS ONLINE
  - Section 1 Before-class Activities: Getting Things Ready
  - Section 2 In-class Activities: Things to Do
    - Passage A: How to Start Your Business Online
    - Passage B: Are You Ready to Start a Home-based Business Online?
    - Making a Business Plan
  - Section 3 After-class Activities: More Things to Do
- GLOSSARY